If you like a good twist ending, check out this French action-comedy spot for Mondelez's Tassimo coffee and Belvita breakfast cookies.
It plays on classic (hackneyed) tropes—a nerdy guy makes for an unlikely, comic-book-style hero, rescuing a damsel in distress from a group of sinister hoodlums. But it's full of funny little surprises.
Created by Buzzman and set in New York City, the casting also flirts, at the very least, with xenophobic stereotypes (darker-skinned criminals vs. lighter-skinned innocents). But—spoiler alerts ahead—try to keep a straight face when the woman starts making a sound that's not quite human (also, in real life, the chivalrous knight is actually wearing a different kind of white shining armor).
And for anyone who doesn't pick up the point from the visuals alone, the upshot of the French tagline is that the readymade products will let you sleep five minutes longer—so you can finish off that sweet dream. (So, even the payoff is a bit of a cliché, but in context, it's unexpected.)
Unfortunately for Jean-Francois, it probably just means he'd still wake up right before the next, even better part.
CREDITS
Client: Mondelez (Tassimo/Belvita)
Agency: Buzzman
Creative Director: Georges Mohammed-Chérif
Head of TV: Vanessa Barbel
Agency Producer: Elodie Poupeau
Creative: Stéphane List
Creative: Antoine Moittié
Director: Remy Cayuela
Producer: Capucine Charbonnier @ Frenzy Paris
Producer: Julie Mathieu @ Frenzy Paris
Producer: Courtney Davies @ Doomsday Entertainment
Executive Producer: Danielle Hinde @ Doomsday Entertainment
DOP: Jeff Bierman
Production Designer: Susie Francis
Editor: Gopal Puntos
Colorist: Cedrick Lacour
1st AD: Allen Scudder
Production Manager: Bretanya Dubin
1st AC: Lenny Walsh
Gaffer: Brice Bradley
Key Grip: Sergio Silva
Steadicam: Neal Bryan
Makeup/Hair: Erika Frank
Stylist: Chris Velasco
Stunt Coordinator: Mindy Kelly
Postproduction: Firm Studio
Sound Postproduction: Benzene