I'm sure we've all had some unflattering theories about how Jack in the Box would achieve a Guinness World Record ("Most People Made Uncomfortable by Creepy Mascot" was my guess). But the fast-food chain recently unveiled the world's largest coupon, made to promote its new Buttery Jack burger.
Yes, Buttery Jack sounds like one of those Dutch holiday monsters invented to scare kids, but it's actually a quarter-pound burger with garlic herb butter melted on top. It was meant to scare adults!
Anyway, the coupon is 80 feet by 25 feet, and as you can see in the video, it took more than 12 people to carry it through Los Angeles to Hollywood's W Hotel. A cellphone picture of the coupon counts as a coupon itself, and can be redeemed for a free burger until Wednesday. Oh God, that's April Fools' Day. If they have something planned for that, I don't want to know what it is.
Agency: David&Goliath.
CREDITS
Client: Jack in the Box
CMO & SVP Menu Innovation & Execution: Keith Guilbault
VP Menu Strategy & Innovation: Iwona Alter
Communications Manager: Lauren Ohlsson
Director of Innovation & Social Engagement: Jen Kennedy
Innovation Project Manger: Mikim Luu
Social Media Manager: Rah Mahtani
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Group Creative Director: Ben Purcell
Group Creative Director: Steve Yee
Sr. Art Director: Rob Casillas
Sr. Copywriter: Courtney Pulver
Director of Broadcast Production: Paul Albanese
Sr. Broadcast Producer: Karen Jean
Director of Print Services: Meredith Walsh
Group Account Director: Michele Tebbe
Account Director: Frith Dabkowski
Account Coordinator: Kristina Papillion
Sr. Project Manager: Lila Anton
PR Agency: MWW
Founder & CEO: Michael Kempner
EVP and General Manager, Western Region: JP Schuerman
Production Company: Grandesign
Executive Producer: Bob Ridgeway
Line Producer: Thomas Campbell
Sales Representative: Aileen Shaw
Printer of Coupon: BP Graphics
Editorial House: Spinach LA
Managing Director / Editor: Adam Bright
Cinematographer: Art Castle
Producer: Jonathan Carpio