There's going to be some heavyweight marketing around the May 2 welterweight title fight between Manny Pacquiao and Floyd Mayweather. And Butterfinger is jumping early into Pacquiao's corner.
The Nestlé brand on Wednesday sent out an April Fools' Day press release saying its Butterfinger Cups brand was betting a million on Pacquiao. Now, AdFreak confirms (as Pacquiao will do in a tweet shortly) that the bet is actually a million Butterfinger Cups. If Pacquiao emerges victorious on May 2, Butterfinger will offer 1 million of its peanut butter cups in a nationwide payout at ButterfingerCups.com.
The announcement kicks off a month-long "Get In Our Corner" campaign.
"We're such fans of what Manny represents and love that he has such a great sense of humor to join us in our April Fools' Day fun and launch the 'Get In Our Corner' campaign," says Fabiola del Rio, Butterfinger brand manager. "We want fans to get in our corner with Manny and help us celebrate this different kind of competitor."