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Ikea Brightens Up Little Corners of the World in These Fun Print Ads

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Ikea nicely contrasts its colorful design sense with the drabness of the world at large in these print ads from TBWA in Portugal. Apparently, going with Ikea means you get a balcony in buildings that otherwise don't have any.

The approach recalls Jung von Matt/Elbe's outdoor ads for home-improvement chain OBI. A splash of color in a gray landscape is so good at communicating a freshness of vision.

Full ads below. Via Ads of the World.

Click the images to enlarge.



CREDITS
Client: Ikea
Agency: TBWA, Lisbon
Creative Director: Leandro Alvarez
Art Director: Julliano Bertoldi
Copywriter: Joao Ribeiro
Photographer: Yves Callewaert
Retouch: Whitelab


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