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Bikes Ride Themselves in This Heart-Pounding Ad for Cycling in Canada


Canada is a great country for cycling, but the bikes aren't going to ride themselves. Well, actually they do in this inventing and intense spot for Cycling Canada from ad agency Innocean, Sons and Daughters director Mark Zibert and effects house Alter Ego.

The goal is to inspire Canadians to get active. The tagline: "Hop on."

Check out the spot and Alter Ego's behind-the-scenes clip below.

Client: Cycling Canada
Agency: Innocean Worldwide Canada

Production Company: Sons and Daughters
Director, Director of Photography: Mark Zibert
Executive Producer: Dan Ford
Producer: Neil Bartley

Editing: Saints Editorial
Editor: Mark Paiva
Assistant Editor: Red Barbaza
Executive Producers: Michelle Rich, Stephanie Hickman

Postproduction, Design, Visual Effects: Alter Ego
Visual Effects Supervisor: Andres Kirejew
Visual Effects: Darren Achim, Steve McGregor, Andrew Thiessen
Computer Graphics Lead: Sebastian Bilbao
Animation: Eileen Peng, Edward Deng, Rob Fisher, Brandon Fernback
Producer: Caitlin Schooley
Executive Producers: Cheyenne Bloomfield, Greg Edgar
Color Grading: Alter Ego
Colorists: Wade Odlum, Eric Whipp, Clinton Homuth

Music, Sound: RMW Music
Producer, Music Composer: Mark Rajaković
Sound Design: Kyle Gudmundson
Associate Producer: Kristina Loschiavo
Executive Producer: Jeff Cohen
Media Services: Sebastian Biega, Chris Masson

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