This Trebor Mints ad from Wieden + Kennedy London has a bit of that 1990s Gushers weirdness to it, either as a tribute to nostalgic thirtysomethings or just for shiggles.
It opens with a teen admitting to his father that he prefers soft mints to their harder contemporaries, which makes his dad go all Malory Archer and crush his whiskey glass out of anger. Weird how that never cuts anyone's hand on TV.
And it only gets stranger from there.
Though the concept is hardly revolutionary, they kept the weirdness to one element of the ad that mostly delivers, so it works. For my own sanity, I won't get into the Punnett square logistics that resulted in minty dad's human son. No sense asking questions I don't want answered.
CREDITS
Client: Trebor
Marketing Manager, Gum, Candy, Mondelez: Elena Germani
Senior Brand Manager, Mondelez: Elena Mallo
Project Name: "Choose Your Trebor"
Agency: Wieden + Kennedy London
Creative Director: Kim Papworth
Creative Team: Max Batten, Ben Shaffrey
Executive Creative Directors: Tony Davidson, Iain Tait
Agency Executive Producer: Danielle Stewart
Group Account Director: Andrew Kay
Account Director: Hanne Haugen
Head of Planning: Beth Bentley
Planning Director: Georgia Challis
TV Producer: Lou Hake
Creative Producer: Danny Wallace
Designer: Michael Bow
Production Company: Hungryman
Director: Taika Waititi
Executive Producer: Matt Buels
Producer: Camilla Cullen
Director of Photography: Bob Pendar-Hughes
Editing Company: Work Post
Editor: Rachel Spann
Post Producer: Josh Robinson, The Mill
Visual Effects Supervisor: Dan Adams, The Mill
Music, Sound Company: Wave
Sound Designer: Dugal Macdiarmid
Producer: Rebecca Boswell
Mix Company: Wave
Mixer: Dugal Macdiarmid
Producer: Rebecca Boswell