Sagmeister & Walsh says a brazen robbery has occurred at its New York offices, with three men making off with its most valuable property—and the whole thing caught on tape by the ceiling camera that normally streams live footage of the studio to the agency's website.
Except … wait just a minute.
Creative Review reported on the robbery, and the agency tweeted a link to the story.
We are deeply saddened by this loss. Next time take the printer. http://t.co/g3J5gY7odt— Sagmeister & Walsh (@sagmeisterwalsh) April 16, 2015
But it's soon clear that something is fishy. The pantyhose over the head seems a bit clichéd. And then, the kicker—the Creative Review story says the thieves took the agency's work. And apparently nothing else.
Asked today about the supposed crime, the receptionist at the agency laughed out loud and confirmed the gag. An agency so good that robbers come and steal the work? Well played.