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Burger King Unveils Its First TV Commercial With the King in More Than 4 Years


You can't keep a good King down.

Burger King's creepy, plastic-faced King character, who was sidelined from TV ads four years ago, will return Monday night in prime time in a 15-second commercial for a Chicken Nuggets deal—his first appearance in a BK spot since February 2011.

The ad, created by Pitch Inc., isn't much to look at creatively. But it affirms BK's commitment to the character even after his long absence from TV.

"The King has been breaking status quo for decades and has earned his space in pop culture. He conveys the confident and bold spirit of the Burger King brand, which you can see comes to life in everything we do," BK CMO Eric Hirschhorn tells AdFreak.

The King hasn't been totally AWOL. He did, oddly enough, walk in with Floyd Mayweather and his entourage at last month's big boxing match against Manny Pacquiao. That appearance cost BK a cool $1 million, Fortune reported, though it didn't go over well with domestic violence advocates who oppose any deals with Mayweather, given his history with women.

Client: Burger King
Agency: Pitch, Inc.
Chief Creative Officer: Xanthe Wells
Exec Design Director/Creative Director: Helena Skonieczny
ACD/Copywriter: Heather Parke
ACD/Art Director:  Kimberly Linn
Account Director: Audrey Jersin
Account Executive: Christina Gocoglu
Director of Broadcast: Julie Salik
Production Coordinator:  Ivana Banh
CFO/COO: Pej Sabat
Chief Strategy Officer: Sara Bamossy
Jr. Strategist: Lexi Whalen
President: Rachel Spiegelman
Editorial Company: Bicep Productions
Editor: Nate Connella
Asst. Editor: Gary Burns
Editorial Producer: Esther Gonzalez
Animation & VFX:  Terry Politis
Color:  Bob Festa, Company 3
Audio Post Company: Bicep Productions
Engineer: Luis Rosario
Production Company: Woodshop
Director: Trevor Shepard
Executive Producer:  Sam Swisher
Producer: Ursula Camack
Director of Photography:  Tom Lazaravich
Music:  Motive Music Sound
Composer:  Jeremy Adelman
Producer:  Samanta Balassa

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