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Heineken's New Legend Leads a Romp Through the Parisian Underground


Men who drink Heineken are still going on wild romps through the world's most colorful cities, but now one is leading a gaggle of clueless tourists as well.

In this new ad from Wieden + Kennedy Amsterdam, a dapper young man hijacks a tour guide's authority and takes his charges to see the better, deeper secrets of Paris. Those include, naturally, a masquerade hidden in crypts beneath the city, with guests wearing plague doctor masks.

It's a familiar formula for the brewer: A gregarious charmer, who could easily be the Most Interesting Man in the World in his prime, dances his way through a retro-hip wonderland, slugging Heinekens along the way. The twist here is perhaps that the hero is a little more gracious—less concerned with his his own appetite for chasing thrills and beautiful women (or, in that one instance, for finding his pet goat) and instead more eager to show the guests of his city a good time, as a sort of random act of benevolence.

The best moment, though, is probably the silliest—when the tour group is waylaid by a gang of mimes. Probably because after a parade of slick feel-good partying, nothing is more refreshing than a bunch of creepy overblown clowns making fools of themselves.

Client: Heineken
Global Brand Director: Gianluca di Tondo
Global Communications Director: Anuraag Trikha
Global Communications Manager: Diana Agudelo Hernandez

Agency: Wieden + Kennedy Amsterdam
Executive Creative Director: Mark Bernath & Eric Quennoy
Creative Director: Thierry Albert & Faustin Claverie
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Elissa Singstock
Planner: Nick Docherty
Group Account Director: Jordi Pont
Account Manager: Amber Martin
Project Manager: Stacey Prudden
Business Affairs: Emilie Douque

Production Company: MJZ
Director: Dante Ariola
Director of Photography: Philippe Le Sourd
Producer: Natalie Hill
Executive Producer: Debbie Turner

Editing Company: Peep Show Post
Editor: Andrea MacArthur

Audio Post: Grand Central Recording Studios
Sound Designer/Mixer: Raja Sehgal

Music: Schmooze
Artist / Title: Feu Chatterton/ J'aime regarder les filles
Music Company: Schmooze

Postproduction: Method Studios New York / Co.3
Flame: Tom McCullough
3D: Rick Walia
Telecine: Stefan Sonnenfeld (Co.3)
Producer: Matthew Engel (Method NY) / Rhubie Jovanov (Co.3)

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