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Target Takes the Long View in This Beautifully Eloquent Ad for Pride Month
"We're not born with pride. We take pride. Pride in celebrating who we were born to be." That's the message of Target's #TakePride campaign for Pride Month, shared across the retailer's social channels...
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How an Organic Food Company Tried to Make the Most Eco-Friendly Ad Campaign Ever
The best marketing embodies the message it's trying to impart. And in the case of French organic food retailer Biocoop, that means trying to be as environmentally friendly as possible in all of its...
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Lofty First Ads for Apple Music Want Everyone Marching to the Same Beat
Apple is promoting its highly anticipated streaming music service, and it's doing it characteristically grandiose style. The tech company is out with three new ads to accompany Monday's rollout of the...
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Ad of the Day: HSBC Travels 40 Years in One Remarkable Elevator Ride
Grey London does a top-flight job of capturing the intensely personal nature of running and growing a business in "Lift," a 90-second film for HSBC. The eventful 40-year odyssey of one...
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Orange Is the New Black's Latest Inmate Is a Character From a Virgin Ad Campaign
Last year, Virgin Media in the U.K. introduced an ad character who's literally a night owl, staying up late to binge-watch show after show on Netflix. Now, that owl—who goes by the name Ally McNab—is...
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Why L'Oréal Made 100 Women Cry in a Movie Theater, and What Brought Them to...
Here's a fun and inventive before-and-after test from L'Oréal and McCann Mexico. The cosmetics company invited 100 women to a movie. Before the screening, they had their makeup done by L'Oréal beauty...
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Heineken's New Legend Leads a Romp Through the Parisian Underground
Men who drink Heineken are still going on wild romps through the world's most colorful cities, but now one is leading a gaggle of clueless tourists as well. In this new ad from Wieden + Kennedy...
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This Agency Ran a Print Ad About How Angry It Was That No One Ran Its Print Ad
Here's the moment when spec advertising finally digests its own tail. The Open Collaboration (aka, OpenCo), a South African agency majority owned by TBWA, whipped up what it apparently considers a...
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Rolling Stone Wants the Whole World to Think, and Dress, Just Like Steve Jobs
In this amusing 90-second spot for Rolling Stone, men and women of all sorts dress up like Apple's late co-founder Steve Jobs. They don wire-rim specs, black turtlenecks and blue jeans as they...
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Ad of the Day: Toyota Honors Dads with a Pair of Short Documentaries for...
Toyota goes all in for Father's Day, unveiling a pair of Web films from Saatchi & Saatchi—each nearly three-minutes long—and erecting an "I (Heart) Dad" monument next week on Southern California's...
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Finlandia Packs 1,000 Years of Offbeat Inspiration Into One Crazy Ad
Finlandia is gunning hard for the title of most inspirational vodka commercial ever. A new two-and-half-minute ad, "1,000 years of less ordinary wisdom," features offbeat heroes like a drag wrestler...
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Ad of the Day: Panera Gets Into Lifestyle Branding With Manifesto About...
New ads for Panera Bread lean into the food-as-lifestyle trend—and in that sense, play in the space of Chipotle and, to a lesser extent, Chobani. While Panera's ads, which break today, can't match the...
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Jeb Bush Unveiled His 2016 Logo, and the Internet Shouted Unkind Things at It
There's nothing more infectious than good old fashioned enthusiasm from a presidential candidate. And what better way to project that political fervor than by adding an exclamation point to your...
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Angel Soft Wishes Single Moms a Happy Father's Day in Unique Take on the Holiday
Adult children raised by single mothers wish their moms a happy Father's Day in this intriguing, unconventional take on the holiday by Deutsch L.A. for Georgia Pacific's Angel Soft bathroom tissue....
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Trussardi Designed These Fashionable Cans and Bottles for Coca-Cola's 100th...
It's been a full century since Coca-Cola approved the Root Glass Company's contour bottle design that would become the soft drink brand's trademark. So, to pat themselves on the back, Coke is teaming...
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Southern Comfort Wants You to Tan Your Giant Belly (and Your Lemonade) This...
The hirsute, rotund free spirit from Southern Comfort's famous "Beach" ad in 2012 may have been harboring a dirty secret—his famous tan might have been at least partly self-inflicted—judging by the...
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Ad of the Day: Sony PlayStation Vue Is the Stuff of Mind-Blowing Sci-Fi Fantasy
Wouldn't you?" is the salient question posed in Johannes Leonardo's first ad campaign for Sony's PlayStation Vue since the streaming TV service was announced in March (the agency was awarded the job...
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Monsters of Advertising: Recognize These 13 Horrible Beasts From Your Agency?
MediaCom is lurching, zombie-like, toward the Cannes Lions festival with a real horror show of a session planned for this Sunday. And it's bringing all kinds of monsters of the advertising industry...
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Traffic Cop Shockingly Lifts NYC Taxi, but It's the Ad Up Top That's the...
It turns out Thinkmodo can thrill people, not just scare them. The viral marketing agency, best known for its frighteningly good Carrie and Devil's Due prank videos, takes a refreshingly different...
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Google Just Made One of the Most Compelling Ads Yet About Gender Transition
Transgender issues have been front-page news all summer, though brands have clearly had a hard time knowing what their role should be in the conversation. But now Google—one of the world's most...
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