There's nothing more infectious than good old fashioned enthusiasm from a presidential candidate. And what better way to project that political fervor than by adding an exclamation point to your campaign logo?
On Sunday, John Ellis Bush, known colloquially by a snappier acronym, did just that in unveiling his 2016 logo. It sure is enthusiastic, capped off by an actual exclamation point:
— Jeb Bush (@JebBush) June 14, 2015
Many critics quickly pointed out that the logo is missing his surname, though given how politically charged the Bush name is, perhaps that's not surprising. (Hillary didn't even find it necessary to spell out her first name in her logo.) And anyway, Jeb has been using essentially the same logo—with the exclamation point—for 20 years:
Jeb! has used the same logo since 1994. pic.twitter.com/QGsbWGr7Ot
— Andrew Kaczynski (@BuzzFeedAndrew) June 14, 2015
Of course, everyone has an opinion about campaign logos, and the Internet had plenty of fun with this one as well. Here are some of the best reactions from the past day:
Now that I get the level of class the Jeb Bush campaign was going for in logo design, I've made something suitable pic.twitter.com/TurpxLAhgu
— Christina H (@americanwombat) June 14, 2015
really digging jeb bush's campaign logo pic.twitter.com/TpwwSaInt1
— Zainab Javed (@zrjaved) June 14, 2015
Jeb Bush's campaign logo looks like the noise a Batman punch would make. pic.twitter.com/GnRB2jzCOX
— Talmadge Blevins (@talign) June 14, 2015@owillis I'm confused.. Which Jeb? http://t.co/leMDwboPyWpic.twitter.com/ttyAfClDr6
— Skip Gorham (@Deaconblue2) June 14, 2015
The Jeb Bush logo reminds me of the Boise public library. pic.twitter.com/kNh7rvO80f
— Frank J. Fleming (@IMAO_) June 14, 2015
Jeb Bush's new logo looks like it's for a goofy summer comedy rather than a presidential campaign. pic.twitter.com/WAkw0pRzZE
— MAX SCOVILLE™ (@MaxScoville) June 14, 2015
I went ahead and translated Jeb's logo into Spanish for him. Seems like a huge oversight. pic.twitter.com/3ljntvrJ9z
— Michael Deppisch (@deppisch) June 14, 2015
Jeb Bush just unveiled his campaign's logo. "Bush" is absent -- and it reminds me of Lamar! '96 pic.twitter.com/A4usTCC8cB
— Robert Costa (@costareports) June 14, 2015
Phew, I figured out what Jeb Bush's 2016 logo reminds me of... #biglots#deals#politicspic.twitter.com/oSdAM4i8VX
— Elizabeth Cherneff (@echerneff) June 15, 2015
Hey @JebBush your presidential logo looks like it belongs on a box of dog treats. pic.twitter.com/Ry1IC9L5MC
— Brian Altano (@agentbizzle) June 14, 2015
This is Jeb's other logo. pic.twitter.com/DRY94Za7U8
— Charles C. W. Cooke (@charlescwcooke) June 14, 2015— Simon Maloy (@SimonMaloy) June 14, 2015
I couldn't help but join in the fun, too.
"Remember that book, 'Joy of Cooking'? I loved that book—can you make my logo kind of like that?" "You got it Jeb!" pic.twitter.com/G8blsGOGYa
— Alfred M Maskeroni (@digimatized) June 14, 2015
in case you're wondering what bizarro democrat jeb would've done pic.twitter.com/wL0AeLr65S
— Alfred M Maskeroni (@digimatized) June 14, 2015
just saying, i smell a super pac with @7UPpic.twitter.com/bu4S2iUXov
— Alfred M Maskeroni (@digimatized) June 14, 2015
a throwback design might have captured the spirit pic.twitter.com/vhorMTZTP7
— Alfred M Maskeroni (@digimatized) June 14, 2015