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Portrait: Digital Pulp


Who (l. to r.) Partners Ron Fierman, president, CEO; Mitchell Caplan, managing director; Gene Lewis, creative director; Sarah Blecher, executive producer
What Digital ad agency
Where New York offices

Digital Pulp was founded in 1996 by a group of guys sitting under Ethernet cable dangling from the ceiling and surrounded by copies of Photoshop and Illustrator. Riding the Internet’s early wave, Digital Pulp expanded beyond developing websites to developing brands’ identities. With a combined 40 years of digital experience, its four partners now handle clients like Dartmouth College, Bausch + Lomb, IEEE and Sotheby’s. The agency recently won Pace University and the American Cancer Society as clients, along with Procter & Gamble’s Duracell Powermat, the first P&G brand to conduct direct-to-consumer online sales. 


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