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Wieden, Beyond 'Halftime'
It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François. In other words, if you’re blissfully unaware of boundaries, you may create something...
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Holiday Cheers vs. Jeers as Pennsylvania Lottery Remakes 20-Year-Old...
Nothing says happy holidays like killing off a much-loved old commercial and replacing it with something almost identical yet totally different. The Pennsylvania Lottery has updated its "12 Days of...
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Game Maker Kills App That Let You Mock-Assassinate Your Facebook Friends
Japanese video-game maker Square Enix tried to advertise its game Hitman: Absolution by allowing you to pretend to put a hit on your Facebook friends for a variety of appalling reasons. The...
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Ad of the Day: Cisco
On Friday, Cisco CEO John Chambers met with financial analysts to outline the company's ambitions to become the world's leading IT player by expanding its services and software offerings. Today, Cisco...
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The Spot: Gifts That Do
IDEA: In so many holiday ads, the moment of gift giving is the culmination of the journey—an easily exploited emotional high point for those giving and receiving. In Best Buy's new spot (running as a...
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No Liftoff (Yet) for Launchpad
Red Bull just gambled (and won big time) on backing daredevil Felix Baumgartner’s supersonic sky dive on YouTube, but a crowdsourcing stunt may prove to be a more daunting challenge. Red Bull...
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Preteen Rapper and Dance Crew Recruited for Kids' Tablet Spot
Precocious kiddie talent is always a reliably entertaining route in youth marketing. Our favorite example is probably the crazy Weetabix spot with then-9-year-old British street-dance phenom Arizona...
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Ad of the Day: Lacoste
You are walking down the street. You decide you don't like the color of your shirt. You swipe at your chest like it's a touch screen. Your shirt changes color, and you are happy. You are not on acid....
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Bad Gifts Make Good Comedy in Georgia Lottery's Holiday Ads
You know how, when someone gives you a horrible gift, you lie and say it's the perfect thing? Don't you wish could just exclaim, "Are you seriously trying to insult me with this?" Or, "You know what...
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Axe Pillow Ensures You'll Never Have to Snuggle With a Woman Again
We're all familiar with Axe's low-humming sexism, but DDB Latina Puerto Rico has gone through the looking glass with this idea. The Morning After Pillow might be the most egregious cure for a fake...
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Game of Thrones Takes Over HBO's Manhattan Storefront
Christmakwanzakah comes once a year, but dire wolf bookends are forever. And if you're a Game of Thrones fanatic, that piece of swag may be a must-have. HBO, like most entertainment companies, hopes...
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Ad of the Day: Google
I search, therefore I am. That could be the tagline for Google Zeitgeist, the company's annual year-in-review package, which gazes back at the previous 12 months and ranks people, places and...
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Portrait: Digital Pulp
SpecsWho (l. to r.) Partners Ron Fierman, president, CEO; Mitchell Caplan, managing director; Gene Lewis, creative director; Sarah Blecher, executive producerWhat Digital ad agencyWhere New York...
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YouTube's 20 Most Watched Ads of 2012
Nike, Pepsi and Volkswagen, three global marketers that are old pros at creating blockbuster video content, produced the three most-watched commercials on YouTube this year, according to the video...
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Paintball Gets Kid Friendly With the JT SplatMaster
Behold this new kid's product—with national TV ads breaking this holiday—and try hard not to conjure the familiar refrain, "You'll shoot your eye out, kid!" It's called the JT SplatMaster, if that...
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Ad of the Day: State Farm
Last night, a long list of legendary musicians got together at Madison Square Garden to raise funds for Hurricane Sandy relief. The median age of the artists—a group that included such icons as Paul...
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Ad Agency Tests Snack Food's Allure on Mindless Human Lab Rats
Australian mall rats dress up in mouse costumes and run on a giant wheel inside a cage in this latest installment of Clemenger BBDO's borderline sadistic "How far will you go for Fantastic Delites?"...
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Ad of the Day: Turkish Airlines
I have a question: What possible Turkish Airlines flight could have both Kobe Bryant and Lionel Messi on it? Are they taking advantage of round-trip tickets from Los Angeles to Istanbul with a...
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Make Your Own Skittles Ad on 'Create the Rainbow' Holiday Site
I can make my own wacky Skittles holiday commercial on this Create the Rainbow site from BBDO Toronto and Jam3? Do I have to? Can't I just strangle myself with a string of festive lights instead?...
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Ad of the Day: YouTube
Imagine the YouTube video to end all YouTube videos—a relentlessly goofy, kitchen-sink montage that stuffs in layer upon layer of pop-culture references, inside jokes and quirky Internet stars. For...
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