Moleskine, the makers of those sleek black journals that every aspiring poet in America seems to own, is doing its part to revel in Coca-Cola's centennial glory with limited-edition notebooks created as part of the soda giant's "Mash-Up" project.
A talented roster of visual artists designed the covers to reflect Coke's unique bottle design. And the work is pretty clever: Tom Farrell's "Sipping" notebook has an elastic band that doubles as a drinking straw, and David Schwen's design—only 5,000 were made—was inspired by photos of paint dripping from actual Coke bottles.
It begs asking, how many celebrations of Coca-Cola's bottle design are there going to be? Sure, a 100th anniversary is a big deal, but it feels like the world finds a reason to fête the iconic beverage every six months. Maybe Nike will do contoured running shoes next.
