At some point, they'll have to start inventing new prizes to give to Leo Burnett's "Like a Girl" campaign for Procter & Gamble's Always.
The work, which has won so many industry awards, added the 2015 Emmy Award for Outstanding Commercial on Saturday at the Creative Arts Emmys presentation in Los Angeles. The statue joins an already crowded trophy cabinet that also includes last year's Grand Clio Award, as well as a Cannes Grand Prix, a Black Pencil and a White Pencil at D&AD and 11 Webby Awards this year.
Reached on Sunday, Judy John, Leo Burnett Canada's CEO and lead creative behind the campaign, told Adweek: "Winning the Emmy for Outstanding Commercial is such an incredible honor for all of us. We're excited about this bringing further attention to the cultural movement that Always has created, by changing the meaning of #LikeAGirl to mean amazing things."
Leo Burnett's London, Chicago and Toronto offices collaborated on the 2014 online ad, which went on to get an airing on the 2015 Super Bowl. The work beat five other nominees, including two spots from TBWA\Chiat\Day. See them all below.
2015 Emmy winner for Outstanding Commercial:
Always "Like a Girl"
Leo Burnett, Toronto, Chicago and London
Production Company: Chelsea Pictures
2015 Emmy nominees for Outstanding Commercial:
Snickers "Brady Bunch"
BBDO New York
Production Company: O Positive
Adobe "Dream On"
Goodby, Silverstein & Partners, San Francisco
Production Company: eLevel Films/Goodby, Silverstein & Partners
Budweiser "Lost Dog"
Anomaly, New York
Production Company: RSA Films
Gatorade "Made In NY"
TBWA\Chiat\Day, Los Angeles
Production Company: Smuggler
Nissan "With Dad"
TBWA\Chiat\Day, Los Angeles
Production Company: Park Pictures