Imagine you're mid-car-crash, face firmly planted against against an airbag, and you get a brief window into the afterlife. Will you be going to heaven, or somewhere a tad hotter?
Either way, two Turkish print ads for Audi suggest the automaker's safety technology will keep you from reaching eternity before your time (and presumably before you've had a chance to atone… or maybe just live a little).
The ads, created by DDB's Tribal Worldwide office in Istanbul, first ran in Turkey in April of this year, then translated to English for international awards submissions (making the shortlist at the Clios, an Adweek sister company). The images are ever-so-slightly reminiscent of the Samsonite ad from JWT Shanghai that won the Cannes Grand Prix for the press category in 2011. But mostly, they're a fresh (read: zany) way to sell airbags.
Atheists may be disappointed, though, to find there's no appropriate option for them. Then again, an endless black void with an airbag in the center would probably make for pretty boring—and vague—artwork.