Last week, Toyota gave Back to the Future fans a taste of what it looks like to have Christopher Lloyd and Michael J. Fox reunite onscreen. Now, for Back to the Future Day—Oct. 21, 2015—the automaker has released the full five-minute spot.
Part of the "Fueled by Everything" campaign from Droga5, the work promotes Toyota's new Mirai, a car that uses a variation of the hydrogen fuel cell technology that the 1989 film predicted.
While the teaser focused on Lloyd and Fox riffing about whether the real 2015 has any of the products envisioned in Back to the Future II—something all fans of the film do—the full spot is much more compelling and fun.
Toyota tapped a scientist—a real-life Doc Brown—to teach Lloyd and Fox how they can turn trash into fuel for their cars. And Droga5 went all out, using Toyota's Tacoma (Marty's truck in the film), the Huey Lewis and the News song "The Power of Love" and more.
Check it out below.
CREDITS
Client: Toyota Mirai
Campaign: "Fueled by Everything"
Spots:
Fueled by the Future (4:45)
Clocks Teaser (0:37)
Diner Teaser (0:43)
Fueled by the Future PreRoll (0:15)
FBTF: Behind the Science (1:18)
Launch Date: Oct. 21, 2015
Agency: Droga5, New York
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Creative Directors: David Gibson, Nathan Lennon
Art Directors: Daniël Sumarna, Inna Kofman
Copywriters: Colin Lord, Bryan Wolff
Associate Design Director: Devin Croda
Designers: Indah Shillingford, Natalie Cho
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Executive Broadcast Producer: Scott Chinn
Head of Interactive Production: Niklas Lindstrom
Executive Interactive Producer: Justin Durazzo
Senior Interactive Producer: Maggie Macdonald
Associate Interactive Producer: Morgan Mendel
Director of Technology: Andy Prondak
Senior Technology Lead: Joachim Do
Senior Developer: Jim Alexander
Quality Assurance Engineer: Yadira Isaac
Global Chief Strategy Officer: Jonny Bauer
Strategy Director: Tom Haslow
Strategist: Emily Mulvey
Head of Communications Strategy: Colleen Leddy
Group Communications Strategy Director: Duncan Owen
Communications Strategist: Parks Middleton
Head of Data Strategy: Andrew Tully
Data Strategist: Anthony Khaykin
Social Media Manager: Whitney Brodribb
Group Account Director: Steven Panariello
Account Director: Bola Adekoya
Account Manager: Belle Bonar
Associate Account Manager: Leo Wong
Senior Project Manager: Anika Chowdhury
Client: Toyota
National Marketing, Communications Manager, Advanced Technology Vehicles: Doug Coleman
Vehicle Marketing, Communications Manager, Toyota Marketing Department: Nathan Kokes
National Marketing, Communications, Toyota Motor Sales: Julia Greenberg
Production Company: Caviar
Director: Jeremy Konner
Director of Photography: Simon Thirlaway
Executive Producers: Michael Sagol, Jasper Thomlinson
Producer: Adrianne McCurrach
Editing: Cut + Run
Editor: Georgia Dodson
Assistant Editor: Beau Dickson
Executive Producer: Rana Martin
Producer: Evyn Bruce
Postproduction: MPC, New York
Post Producer: Sophie Gibson
Lead Flame Artist: Alex Harding
Colorist: Adrian Seery
Music: Back to the Future, Back to the Future II Score: Alan Silvestri
"Power of Love": Huey Lewis and The News
Sound: Heard City
Mixers: Evan Mangiamele, Philip Loeb
Interactive Production Company: Resn
Quality Assurance Testing: Enzyme Testing Labs; Hook QA
