Jude Law is back to make another luxe bet over a couple of glasses of Johnnie Walker.
Last year, the British star literally danced for Italian actor Giancarlo Giannini in "The Gentleman's Wager," a short film from the scotch marketer about a friendly contest for a classic yacht. Now, a teaser for "The Gentleman's Wager II"—again from ad agency Anomaly—finds Law coveting a vintage race car (a Delahaye Type 135S, to be precise, long owned by the Walker family).
The full film premieres Oct. 31 in Rome, with Law and Giannini hosting. It promises to be another lighthearted bit: In the trailer, Law catches a face full of engine oil and picks up co-star Zhao Wei en route to his destination—Monaco, naturally. (It will please motor sports enthusiasts to know that the car in question has raced at Le Mans and Goodwood.)
It also ties into Johnnie Walker's broader message. The soundtrack, Plastic Bertrand's "Ca Plane Pour Moi," anchored the brand's global and infectious "Joy Will Take You Further" campaign launch just last month (among other notable names, Law and Wei play roles in that as well).
Anomaly, which Diageo selected to lead creative on the Johnnie Walker account at the end of 2014, is behind both films, which build on BBH's famous, long-running "Keep Walking" campaign.
Not everyone is convinced the spirits maker didn't miss a step when it shifted course. But if the wager preceding this one was any indication, Law is a sure-footed choice. Plus, it's fair to ask: Why stroll through the high life when you could dance—or cruise in a rare and beautiful convertible—instead?
At the very least, you can imagine yourself doing those things ... while trying to escape your mundane day in a bottle of whisky.
