It's a big night for sports. The World Series starts tonight. And so, too, does the 2015-16 NBA season, and the basketball league is celebrating with a new commercial from Translation titled "Joy"—a perfect sentiment for a return to action after so many months off.
And there is, indeed, plenty of joy on display in the spot, as fans celebrate the drama, athleticism and transcendence of the game.
Several teams, including the Chicago Bulls and Golden State Warriors will roll out customized versions of the ad, which is the third installment of the new global campaign "This Is Why We Play." The previous installments were "Anthem" and "Anticipation."
In addition, in a first for professional sports, the NBA is partnering with Facebook to offer custom team frames for profile pics. Fans can facebook.com/NBA to view and select frames for all 30 teams.