Paris agency BETC and client Canal+ have teamed up for a number of animal-themed commercials over the years, from their famous directing bear to their ballsy unicorns. But this latest creature could be their most impactful yet.
That's because he seems to crash into everything, when he's not tearing things to shreds, pulling his owner down the sidewalk, or scratching his anal glands in front of dinner guests. Yes, the wild boar (is that what it is?) in BETC's Christmas ad for the French pay-cable network is one crazy beast—and its owners' patience is wearing thin.
Check out the spot here:
The message is amusing enough, though pet-adoption agencies might feel aggrieved that the spot casts animal adoption in a poor light—unless they're actually happy that it fundamentally warns people not to blithely give pets as gifts.
With Canal+, these owners could have gotten their pig fix just by watching Babe.
CREDITS
Client: Canal+
Client Management: Julien Verley Guillaume Boutin Audrey Brugère Anne Laine Jordane De Villaret Elise Lacroix Coline André
Agency: BETC Paris
Agency Management: Bertille Toledano Guillaume Espinet Christophe Neyret Elsa Magadoux Mathieu Laugier Mathilde Lancon Jérémy Taffin
Executive Creative Director: Stéphane Xiberras
Creative Director: Olivier Apers
Art Director: Marie-Eve Schoettl
Copywriter: David Soussan
Agency Producer: Isabelle Menard
Production Company: Control Films
Postproduction: Mikros
Sound Production: Schmooze
Director: Joachim Back