Santa abuse is not a common theme of Christmas commercials, but it certainly leaves a mark in this amusing Coach spot from Droga5 and director Matt Aselton of Arts & Sciences.
Claus is seen kicking back in his North Pole home at the opening of the spot, when he gets an unexpected visitor. Before he can utter a word, the uninvited guest makes her own greeting—much to the old man's chagrin. As he struggles to recover, the woman scopes out his place, eager to right an injustice that's left her without a coveted Coach Swagger bag at the holidays.
And what is the Coach Swagger? According to the brand:
• The Swagger Family of bags explores a new elegance—a dressier sophistication, worn with the ease and modernity representative of downtown New York City.
• The Coach Swagger plays with the archive signature, "Turnlock", and a new frame construction lends itself to easy formality.
• The adjustable 3–way Coach Swagger shoulder bag can be worn in multiple ways, riffing on the functionality that's fundamental to Coach.
Evidently it's worth fighting for.
CREDITS
Client: Coach
Chief Executive Officer: Victor Luis
Executive Creative Director: Stuart Vevers
President, Global Marketing, Digital & Customer Experience: David Duplantis
Senior Vice President, Creative Services: Patti Day
Vice President, Global Marketing: Tom Jarrold
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Director: Felix Richter
Creative Director: Alexander Nowak
Copywriter: Spencer LaVallee
Art Director: Jen Lu
Junior Art Director: Giulia Magaldi
Junior Copywriter: Frank Garcia
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Bill Berg
Head of Strategy: Chet Gulland
Strategy Director: Will Davie
Junior Brand Strategist: Quinn Morrissey
Chief Operations Officer: Susie Nam
Group Account Director: Steven Panariello
Account Manager: Belle Bonar
Project Manager: Dean Farella
Production Company: Arts & Sciences
Director: Matt Aselton
DOP: Corey Walter
Managing Director/Partner: Mal Ward
Executive Producer/Partner: Marc Marrie
Producer: Zoe Odlum
Editorial: Arcade Edit
Editor: Jeff Ferruzzo
Assistant Editor: Chris Angel
Executive Producer: Sila Soyer
Producer: Gavin Carroll
Post Production: Arcade Edit
Flame: Tristian Wake
Producer: Gavin Carroll
Color: Company 3
Senior Colorist: Tom Poole
Sound: Sonic Union
Mixer: David Papa
Producer: Pat Sullivan