Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 10195

Ad of the Day: A 4-Year-Old Pilots a Volvo Truck in Rollicking Follow-Up to 'Epic Split'

$
0
0

It's one thing to say your truck is tough, but it's another to hand the wheel over to a 4-year-old and let her crash it through buildings and ravines.

That's how Volvo Trucks and agency Forsman & Bodenfors have revived their "Live Test Series," the first round of which famously ended with Jean-Claude Van Damme's "Epic Split."

This time, the brand and agency have rigged a remote-controlled version of the Volvo FMX, billed as "the toughest truck we ever built," and handed the driving over to young Sophie.

What follows is pretty much what you'd expect (or hope for): a joyous rampage outside the lines of an obstacle course that includes marshlands, deep ditches and a concrete building. Sophie is clearly having the time of her life, though the best bit is perhaps what happens when she gets distracted by a nearby camera drone.

Check it out for yourself:


Viewing all articles
Browse latest Browse all 10195

Latest Images

Trending Articles





Latest Images