Eleanor Friedberger, best known as one-half of The Fiery Furnaces (with brother Matthew Friedberger), has made her first commercial—and it's quite a harmonious production in which she plays the holiday classic "Auld Lang Syne" on 1,000 glasses of Segura Viudas cava (aka, sparkling wine).
Creative agency Naked came up with the idea, with chief creative officer Izzy DeBellis driving the creative vision. But Friedberger seems happy to be on board, even flashing a smile at the end of the charming spot. The audio was recorded live as she played the glasses, so no tricks here, and it sounds rich indeed.
"When I approached Eleanor to work with Segura Viudas on the project, she was excited about the initiative and where the video was headed creatively," says Naked managing partner Paul Sevigny. "As the shoot was coming together, she was able to work in her own artistic style which made it a unique collaborative process and why the spot works so well."
Client: Segura Viudas Cava USA
Brand Manager: Josep Ferrer
Chief Creative Officer: Izzy DeBellis
Art Director: Matthew Gould-Lucht
Copywriter: Jerry Abejo
Executive Producer: Kurt Peloquin
Managing Partners: Anthony Bianco & Paul Sevigny
Account Manager: Gabriella Dickens
Directed by GOOD LOOK
Produced by GOOD LOOK
Music and Mix: Big Foote Music
Music Arrangement: Darren Solomon
Audio Post Mix: Steve Depalo
Executive Producer: Paul Seymour