Celebrities doing weathercasts is nothing new, but Skittles got into the action Thursday by recruiting Broncos star DeMarcus Ware to offer a real forecast for Super Bowl Sunday—and his prediction included a Skittles-branded rainbow over Santa Clara, Calif., for the Feb. 7 game against the Carolina Panthers.
The linebacker, 33, did the forecast on Denver's Fox31. See it here:
The stunt comes with an actual weather-related contest that Skittles is organizing for game day. If a rainbow does actually appear over the Bay Area that day, fans who have used the hashtags #SkittlesRainbow and #Contest in the days leading up to the game will be eligible for free Skittles.
And if you're wondering if Skittles is favoring the Broncos here, think again. "Fans in the Charlotte area would be advised to keep an eye on their local newscasts today. You never know when a rainbow might pop up," the brand tells us.
Skittles will also air a 30-second commercial from DDB Chicago, starring Steven Tyler, during the game. Olson Engage organized the weathercast stunt.
Olson is fond of getting quirky TV appearances for Skittles endorsers. Last fall it got Seattle Seahawks running back Marshawn Lynch to do a five-minute segment with Allison Waggoneron shopping channel Evine—in which the pair chatted about the glory of Skittles, and Lynch tried to sell you 36 packs for $14.86.