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Jet.com Is Crashing the Party With the Most 'Super' Bowl Commercial Ever


Here's a late-breaking Super Bowl ambush campaign from R/GA for Jet.com, which enlisted Pretty Bird directors Tim & Eric to make one of the most super commercials you'll ever see about bowls.

"Jet.com has so many super bowls we have created an ad for it," the e-tailer says. "We have all the super bowls that you can imagine—big, small, clear, plastic, glass, red, blue—striped! And the more bowls you buy, the more you can save on the stuff that goes in bowls."

They've even whipping up a bowls page where you can bowl-shop to your heart's content. And check out the mildly uncomfortable spot below.

Client: Jet.com
Chief Customer Officer: Liza Landsman
VP, Marketing: Sumaiya Balbale
Creative Director: Christina Antonopolous

Agency: R/GA
Executive Creative Director: Eric Jannon
Executive Creative Director: Chris Northam
Associate Creative Director: Mike Donaghey
Associate Creative Director: Chris Joakim
Associate Director, Connections Planning: Michael Goldstein
Head of Production: Kat Friis
Executive Film Producer: Diego de la Maza
Group Account Director: Shawn Zupp
Account Director: Elizabeth Bourke
Executive Account Producer: Lisa Greenleaf
Group Planning Director: Dennis Claus
Business Affairs Director: Stephen Bernstein
Business Affairs Manager: Magdalena Wiater

Production Co.: Prettybird
Director: Tim & Eric
Director of Photography: Andrew Wheeler
Executive Producer: Ali Brown
Line Producer: Bridgitte Pugh

Editor: Vic Berger

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