Brand Twitter fails are few and far between these days, which is either good or bad, depending on your schadenfreude levels. But here's a bizarre and baffling one from Australia, where KFC somehow thought it would be a good idea to pixelate what's clearly meant to look like a sexual image to sell "Hot & Spicy" chicken.
The tweet, from KFC Australia, lasted only about an hour before being deleted, and the chicken chain quickly issued an apology. Check out the image below, as shared by one snarky Twitter user:
KFC, if you are experiencing "hot and spicy" sensations in your genitals, I recommend you speak to a doctor pic.twitter.com/iGaYDdXTI0— mat whitehead (@matwhi) April 14, 2016
Wait, is KFC introducing jerk chicken? Was that the joke?— barry (@barrysaunders) April 15, 2016
"This was a genuine tweet to launch KFC's new Hot & Spicy chicken products next week. It was not intended to offend and we've removed the image," the chain said in a statement sent to media outlets.
The brand also apologized on Twitter with this note:
We are very sorry for our earlier tweet on H&S - we didn't mean to offend and removed it when we realised we'd made an error in judgment.— KFC Australia (@KFCAustralia) April 15, 2016