Since the dawn of time, humans have been confounded by cats, those mystifyingly aloof creatures whose inner thoughts are famously inscrutable. But no longer! Temptations Cat Treats has invented a cat collar that lets your feline speak in a human voice—so you can finally understand (though probably not) exactly what she is trying to tell you.
The Temptations Catterbox, created by London ad agency adam&eveDDB, contains a microphone, speaker, Bluetooth technology and wifi. It captures the cat's meows and translates them into human speech—words that may or may not actually be what they're trying to say.
The Catterbox is the work of the new Temptations Lab, a scientific-sounding "research workstream dedicated to the future of fun times with your cat," according to the Mars brand. It is 3-D printed, coated in rubber lacquer for the cat's comfort and comes in four colors.
Check it out in action here:
The prototype launched in the U.S. and New Zealand today.
"We're fascinated by cats, so we set out on a mission to get to know them better," says Temptations global brand director Pete Simmons. "Through research, we learned that an adult cat's meow is their way to communicate with humans and, by investing in this prototype device, we can start to improve understanding between them both—giving cats a voice for the very first time. At the Temptations brand, we are passionate about bringing cats and owners together. We have always done this through our treats, but we wanted to go one step further."
"Cats are often perceived as quite hard to get to know, independent pets, so we set up The Tempations Lab to find innovative ways to inject even more fun into a cat and owner's relationship," said Richard Brim, adam&eveDDB executive creative director.
CREDITS
Client: Mars
Brand: Temptations Cat Treats
Project name: Catterbox
Client: Peter Simmons, Global Brand Director
Chief Creative Officer Ben Priest
Executive Creative Directors Richard Brim, Ben Tollett
Copywriter: Natasha Lyons
Art director: Dan Lacey
Agency producer: Agne Acute, Matt Craigie
Planner: Stuart Harrison, Jessica Lovell
Business Director: Fiona McArthur (Managing Partner), Amelia Blashill (Business Director)
Account Director: Katie Baker
Production company: Acne
Executive Producer: Ben Clark
Creative Director Acne R & D: Johan Holgrem
Producer R & D / Digital: Niclas Bergstrom
Research Acne R & D: Caroline Tell, Mikael Vig
Engineering Acne R & D: Patrik Lindberg
Sound Engineer Acne R & D: Svante Stadler
—Film credits
Client: Mars
Brand: Temptations Cat Treats
Project name: Catterbox
Client: Peter Simmons, Global Brand Director
Chief Creative Officer Ben Priest
Executive Creative Directors Richard Brim, Ben Tollett
Copywriter: Natasha Lyons
Art director: Dan Lacey
Agency producer: Agne Acute, Matt Craigie
Planner: Stuart Harrison, Jessica Lovell
Business Director: Fiona McArthur (Managing Partner), Amelia Blashill (Business Director)
Account Director: Katie Baker
Media agency: Starcom Worldwide
Media planner:
Production company: Acne
Executive Producer: Ben Clark
Producer Film: Tim Mardell
Director: Joakim Behrman
D.O.P: Adrian Wigerdal & Joakim Behrman
Editor: Pablo Antonio Labanino & James Ireland
Post Production: Cain&Abel
Audio Post Production: ClearCut sound