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David Ortiz Is Planning for Retirement by Picking Through Papi Puns in ESPN's New Ad


With retirement looming, Red Sox designated hitter/first baseman David Ortiz is preparing for the next stage of his life the only way he knows how: By making terrible puns as he attempts to name potential business ventures.

Ortiz, who's already founded Big Papi's Kitchen, is the new centerpiece of the new SC@Night campaign from ESPN and 72andSunny. The campaign is built around highlighting the fans, athletes and celebrities who watch late night SportsCenter. In this video spot, Ortiz brainstorms new business names while watching Stan Verrett and Neil Everett reel off zingers, much to the chagrin of Eduardo Rodriguez and David Price.


Like a lot of athletes, Ortiz isn't a natural actor, but he has pretty good comedic timing, and "Papi gonna be rich" is exactly the kind of dumb thing I would quote endlessly in middle and high school. That, and 72andSunny's awareness of the Internet's masochistic fascination with puns, is what really makes this spot a winner.


Agency: 72andSunny
Chief Creative Officer/Founding Partner: Glenn Cole
Executive Creative Director/Partner: Jason Norcross
Creative Director: Jed Cohen
Sr. Designer: Dave Estrada
Sr. Writer: Nick Ciffone
Jr. Writer: Carlyle Garrick
Jr. Designer: David Jung
Group Brand Director: James Stephens
Brand Director: Jessica Francis
Brand Manager: Rochelle Farnum
Brand Coordinator: Hector Romero
Director of Film Production: Sam Baerwald
Sr. Film Producer: Eric Rasco
Group Strategy Director: Matt Johnson
Strategy Director: Heather Lewis
Business Affairs Director: Christina Rust Jr.
Business Affairs Manager: Noah Winter

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