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How the Greatest Ads for Volkswagen and Red Bull Fully Embodied the Brand Purpose

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The best ads go well beyond a simple sell or a fulfillment of a strategy. They can embody what an entire company stands for—a vision in the form of an execution.

Tiffany Rolfe of Co:Collective discusses two examples of this in the latest installment of our "Best Ads Ever" video series. The former CP+B exec also revisits one of her crowning achievements at that agency, and tells us what's new at Co:Collective these days.

And she celebrates another agency's recent work which got her rethinking how collaboration between brands can create value beyond the sum of their parts. 


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