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Netflix Made a Gilmore Girls 'Binge Candle' That Smells Different as You Burn...
You can binge watch or binge read. And now you can even binge smell! Check out the Binge Candle, created by Netflix (with help from TBWA\Chiat\Day) to help promote the Gilmore Girls revival. There are...
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Bloomberg Media Taps a New Global CCO, Continuing Its Trend of Hiring From...
Bloomberg Media is in a growth mode, expanding its creative, marketing and custom content offerings. And it's latest big move is the hire of Teddy Lynn, Ogilvy & Mather's North American CCO of...
View ArticleHow the Simplest Idea Led to One of the Most Magical Car Commercials Ever
If the script for Volkswagen's "Pink Moon" commercial came across your desk today, would you recognize the brilliance underneath the seemingly mundane plot? Our "Best Ads Ever" series continues today...
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Ad of the Day: Santa Is Everywhere (for Kids, at Least) in Meijer's Magical...
Do You See What I See?" That's the title of superstore chain Meijer's holiday ad, created by The Distillery Project and its ex-Leo Burnett founders, John Condon and Per Jacobson. Directed by Jamie...
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This Gym's Reserved Parking Spots for Members Are the Farthest Ones From the...
Parking a few steps from the gym door is kind of like ordering a cheeseburger and a diet Coke. Isn't it? Anytime Fitness won't dictate where its members leave their wheels, but the international 24/7...
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Ad of the Day: This Very Sweet Holiday Ad Follows a Man on a Mission to Learn...
Allegro, the most popular online marketplace in Poland, gives us "English," a holiday story about an elderly Pole who orders a complete "English for Beginners" set through the auction service. Our...
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Can You Figure Out the Mystery Inside This Remarkable Ad About High School Love?
Here's a pretty amazing ad from BBDO New York, with a mystery at its core. At the outset, we meet Evan, a high school kid who can't wait for summer break. He's so bored that he begins etching words...
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Ad of the Day: Chatbooks' Harried Mom Returns in 2016's Most Honest Holiday...
How does a real mom tackle the holidays? By hiding from the kids behind a locked door, huffing cocoa powder, reliving last year's epic gift fails and using crumpled wrapping paper as Kleenex. There...
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Cards Against Humanity Spent $100k to Dig a Giant, Pointless Hole in Holiday...
In one of the more nihilistic brand stunts ever performed, the card game Cards Against Humanity raised $100,573 on Black Friday and spent the money digging a huge, pointless hole in rural Illinois....
View ArticleHow the Greatest Ads for Volkswagen and Red Bull Fully Embodied the Brand...
The best ads go well beyond a simple sell or a fulfillment of a strategy. They can embody what an entire company stands for—a vision in the form of an execution. Tiffany Rolfe of Co:Collective...
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Ad of the Day: Kids Act Out Romeo & Juliet in Apple's Charming New iPhone 7 Spot
Wherefore art thou, iPhone 7? Here's a charmer for the digital scrapbook. In its ongoing efforts to convince us the incremental changes of the iPhone 7 are actually quite magical, Apple has released...
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Microsoft Seeks Unity This Holiday by Gathering Activists of All Stripes for...
It's been a divisive year. In the interest of making unity a thing again, Microsoft just released "The Art of Harmony," an uplifting piece of work that features real people, from a diversity of...
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Ford Cleverly Uses Vertical Video to Demonstrate Its Blind Spot Capabilities
Thanks to Snapchat, vertical video is now how young people—and thus, ad people—do mobile video. But there are always moments in a trend when an advertiser doesn't just follow along, but breaks it down...
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4 Resolutions Marketers Can Make After Watching the Top YouTube Ads of 2016
This year, for the first time ever, I stuck to my New Year's resolution. I joined the Mark Zuckerberg challenge, setting out to run 365 miles—a mile a day—in 2016. I hit my goal at the end of last...
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Pornhub Cheers Up Lonely People on Christmas Eve in Its New Holiday Ad (SFW)
Pornhub enjoyed a pretty successful Christmas advertising debut last year, with its SFW spot about the dirty old man—and his perfect present—getting millions of views on YouTube. So, the adult site is...
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This Vodka Used Facebook Live to Wish Happy Holidays to Every Single...
Talk about ambition: Reyka Vodka has decided to use Facebook Live to wish every single resident of Iceland Gleðilega hátíð, or "Happy holidays." Iceland isn't a big country, but it does count over...
View ArticleHow Nike and Apple Set the Bar for Anthemic Advertising With These Two Spots...
Some of the most memorable executions in the history of advertising go aren't just ads. They are, as William Gelner puts it, more like acts—statements of purpose, or calls to action to make the world...
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Ad of the Day: If Men Breastfed, It Would Be a Testosterone-Driven Pissing...
There'd be hair in the milk. That was our recurring thought while watching Naya Health's "If Men Breastfed," a bizarre Facebook video in which male nipples finally serve a practical purpose. But it...
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Ikea Renamed Products After Frequently Googled Problems That Those Products...
Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and most recently, a troubled passage between a father...
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Godiva's New Box of Chocolates Will Be Gifted 4 Times, Thanks to Some Clever...
Here's a neat product from Godiva that bakes generosity right into the packaging. McCann New York worked with the Belgian chocolatier to create "The Box that Keeps Giving." It's a kind of Russian...
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