LAS VEGAS—There's been much hand-wringing among marketers over the disruptive effects of rapid technological change. But the way Wieden + Kennedy sees it, if you've built a strong voice for a brand, new technologies offer fun new ways of making that voice heard.
Adweek caught up with four W+K execs at CES this week to talk about how the agency is exploring and experimenting with cutting-edge technologies—both for its clients and itself.
In the video above, Jonathan Minori and Maxwell Folley, who both work for The Lodge, W+K's in-house creative technology group, tell us about their work. We also hear from Jason Kreher, creative director on brands including Old Spice and KFC, and Jessica Monsey, who is heading up W+K's new publishing offering.
Below, check out footage of the working Verizon phone W+K built in Minecraft, as well as the "Needybot" robot that The Lodge made.