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This Grocery Chain Just Mocked Amazon Go as a Latecomer With a Snarky Remake...
Four years ago, we started to wonder—what would shopping look like if you could walk into a store, grab what you want and just ... go? That's how the ad for Amazon Go begins. Released late last year,...
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Dollar Shave Club Goes for the Really (Really!) Big Laughs in Its Latest Ads
Hey, Dollar Shave Club, what's the big idea? In the brand's latest kooky commercials, razors grow to fantastic proportions. They're roughly the size of compact cars—and sold, appropriately enough, in...
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Harry's, the Shaving Brand, Tells Its Whole Unlikely Story in This Fun...
To tell the origin story of Harry's, the shaving subscription service, co-founders Jeff Raider and Andy Katz-Mayfield will show you their baby pictures and their boxer shorts. It's their way of...
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3 Truths About Creativity in the Age of AI
AI. AR. MR. Voice. Bots. Beacons. Wearables. Data. Big Data. Bigger Data. Goosebumps, am I right?! Recently, I was invited to a dinner party. At the bar, this guy rolled up beside me sporting tons of...
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Xerox Updates Its Iconic 1977 'Brother Dominic' Super Bowl Spot for Our...
In 1977, Xerox made what remains one of TV's most popular ads, more than 30 years before social networks revolutionized media consumption. The spot aired during Super Bowl XI and starred a monk named...
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How Do You 'Invest Like a Woman'? Sallie Krawcheck Shows You With Ellevest's...
You've heard about all sorts of gaps that put women at a social disadvantage—like the wage gap and thigh gap, not to mention the pink tax. But have you heard of the investment gap? That's the gap that...
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Ad of the Day: Facebook Creative Shop Built Chevrolet's New Year's Ads Around...
It's Jan. 4. Are you already on the verge of scrapping your New Year's resolutions? Well, Chevrolet just launched a campaign on Facebook designed to keep you on track—and in a broader sense, portray...
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Kevin Hart Goes Way Off the Grid in W+K's Odd, Amusing Ads for the Apple...
Kevin Hart is a famous comedian who is busy at any given moment filming his latest buddy flick or starring in ad campaigns for H&M, Xfinity, Madden, etc. But he's also a frequent runner who...
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Two Women Prep for a Pitch (and Some Casual Sexism) in Secret's Newest...
It's a new year! And Secret's "Stress Test" is back, this time with a scenario that's all too familiar for agencies, marketers and entrepreneurs. Two separate ads feature Ash and Emma, a pair we meet...
View ArticleHow Interbrand Uses CES to Help Its Clients Talk to Their Customers About...
LAS VEGAS—Technology consistently holds the wondrous promise of improving people's lives. But if consumers don't understand a new technology, or find its potential in their everyday lives to be...
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Ad of the Day: Audi Zooms Through the Toy Aisle, Smashing Gender Norms Along...
At the start of Audi Spain's "The Doll That Chose to Drive," a row of Barbie-esque dolls in the pink section of a toy aisle apply makeup, perform ballet and push a baby stroller. Another doll,...
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Samsung's New Year's Campaign Reminds Us That Working Out Is Actually Pretty...
Given the number of exercise-themed ads and well-toned models gracing our screens every day, it's quite easy to forget that voluntary exercise is a relatively new phenomenon. The first "gymnasiums"...
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This Mars Snack Brand Got Nonactors to Act in a Commercial, and the Results...
To celebrate its one-year anniversary, Mars brand goodnessknows—a bite-sized snack made with fruit, nuts and dark chocolate—has released the "Try a Little Goodness" campaign. Created by BBDO San...
View ArticleWieden + Kennedy, Builder of Famous Brand Voices, Seeks New Ways of Talking...
LAS VEGAS—There's been much hand-wringing among marketers over the disruptive effects of rapid technological change. But the way Wieden + Kennedy sees it, if you've built a strong voice for a brand,...
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The Story Behind the Incredible, Inspiring Adidas Spec Ad That Has Everyone...
The elderly man only wanted a moment away from his dreary life, where he sat surrounded by others counting down the hours while dreaming of past glories. The key to his freedom was simple—a well-worn...
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Ad of the Day: AT&T Packs Loads of Classic TV and Film References Into Giddy...
Until now, we could only imagine the awesomeness that would ensue if KITT and Michael of Knight Rider, Cliff and Norm from Cheers and Sesame Street's Big Bird starred in the same commercial. But...
View ArticleAutomakers Hijack CES, but It's as Much About the In-Car Experience as the...
LAS VEGAS—The experience of driving an automobile in 2017 isn't as dreamy as the one Toyota presented at CES this week with its Concept-i vehicle. And no wonder: The Concept-i, featuring an AI-driven...
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Mitsubishi Dealer Has Viral Hit With Hilarious Bloopers of Its Bear Mascot...
White Bear Mitsubishi in White Bear Lake, Minnesota, has used a polar bear mascot in its commercials (and its logo) for years. But the lovable furry beast met his match recently while filming a...
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Nick Offerman Trolled CES by Helping to Unveil 'A Device Like No Other'
LAS VEGAS—Nick Offerman, noted actor and woodworker, is not exactly known as a high-tech pioneer. So, it shouldn't be too surprising that his appearance at CES this week turned out to have a...
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How Corning Is Marketing One of the World's Oldest Technologies as the Key to...
LAS VEGAS—Amid the teeming mass of months-old technologies here at CES is one that's more than 5,000 years old. And without it, so many modern-day marvels would be useless. Glass is still not...
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