Quantcast
Channel: Adweek Feed
Mark channel Not-Safe-For-Work? cancel confirm NSFW Votes: (0 votes)
Are you the publisher? Claim or contact us about this channel.
0

RG3 Clarifies Adidas Ad Saying He'll Be Ready for Season Opener

0
0

Never let the reality of a serious injury get in the way of a good advertising slogan. That appears to be Adidas's thinking with its new Robert Griffin III commercial from 180LA, which declares that he's "all in for week 1." The 23-year-old Washington Redskins quarterback, who had knee surgery in January, tweeted out a link to the new spot on Tuesday—and then, about 15 minutes later, felt the need to backtrack a little on the ad's promise. "Feel like I need to say this ... Although my goal is to start Week 1, that doesn't mean I will compromise my career to do so," he wrote. In another tweet, he added: "Starting Week 1 will be the result of healing, hard work, dedication & God's anointing. No rush, just determination." It won't be the result of an ad campaign, either. Otherwise, the new ad is pretty fun, as it explosively illustrates Griffin's voiceover suggestion that he (and every other forward-looking athlete) should "blow up last season." Of course, Redskins fans will be happy simply if he doesn't blow out his knee again.

 

Latest Images

Trending Articles