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Inside Chevrolet's Bustling, Magical 'Find New Roads' Launch Spot
IDEA: Four directors. Five vignettes. One brand new global positioning. A lot went into Commonwealth's 90-second launch spot for Chevrolet's "Find New Roads" campaign. And the finished film is a...
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Ad of the Day: Nascar
Nascar isn't just a bunch of dudes driving heavily branded stock cars around in circles. It's also a bunch of dudes spinning out, flipping and smashing those heavily branded stock cars in spectacular...
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RG3 Clarifies Adidas Ad Saying He'll Be Ready for Season Opener
Never let the reality of a serious injury get in the way of a good advertising slogan. That appears to be Adidas's thinking with its new Robert Griffin III commercial from 180LA, which declares that...
View ArticleLeo Burnett Wins Pfizer's Nexium
Leo Burnett has won lead creative duties on Pfizer's planned over-the-counter version of Nexium. Leo Burnett's Chicago, London, Paris and Berlin offices all participated in a pitch for the OTC...
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Boobs Joyfully Meet, Squish Together in Crazy French Ads for Push-Up Bra
It's not generally assumed that breasts enjoy being squashed together in a push-up bra. But apparently they do, at least according to these bizarre Valege lingerie ads from France, which depict joyful...
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Kayak Campaign Gets So Giddy, It Suddenly Starts Dancing
Kayak.com's travel deals inspire some hotel-lobby hot steppin' in this new spot, as a middle-aged couple treat us to the "wet-dog wiggle" and the "Chattanooga check-in." (Guess which dance features...
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Meet the Oddball Characters From Mother's New Burger King Campaign
Mother yesterday was named lead creative agency on Burger King. Today, the shop released some new ads for the fast-food chain—a :30 and two :15s pushing breakfast items. Long gone are the days when...
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Microsoft Wants You and Your Incredible Hovercraft to Switch to Outlook.com...
Whoa, the personal hovercraft in this new ad for Microsoft's souped-up Outlook.com email service is awesome! Look at it go—va-room! The spot, from Deutsch in New York, works hard to succinctly present...
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Ad of the Day: Dell
This Dell spot from Young & Rubicam in New York is barely a Dell spot, but that's sort of what makes it work as entertainment, if not particularly as advertisement. It's the latest in the "Power...
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Maxwell the Pig Is Pulled Over by Police in Latest Geico Ad
Maxwell the Geico spokespig gets rolled by the 5-0 in this ad by The Martin Agency for the company's new digital insurance ID cards. Call me paranoid, but I would never just hand my smartphone to a...
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10 Trailers Sony Hopes Will Make You Ravenous for a PlayStation 4
Christmas may be 10 months away, but Sony knows it’s never too early to start building buzz for its long-awaited holiday release, the PlayStation 4. Beating rival Microsoft in the race to announce the...
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Ad of the Day: Google Glass
Google is back to pushing its much-anticipated augmented reality glasses, and it's doing a better job of it. The company announced on Wednesday that it's opening up testing on its Google Glass project...
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Billy Corgan Picks Wrestling-Themed Furniture Spot for His Ad Debut
Billy Corgan makes his advertising debut in this bizarre, low-budget and cobranded ad for Resistance Pro Wrestling and Chicago furniture retailer Walter E. Smithe. By way of explanation, the Smashing...
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URL on Bus Shelter Ad Rewards You With Ride in Lamborghini or Dog Sled
While TNT has set the bar pretty high for interactive stunts in public spaces (in Holland, at least), there's still something charming about this "Best Bus Stop Ever" video from mobile firm Qualcomm....
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Scranton's ABC Affiliate Refuses to Run Dunder Mifflin Ad During the Oscars
It's a dispute petty enough to be a subplot on The Office. WNEP-TV, the ABC affiliate for the show's hometown of Scranton, Pa., is refusing to run a TV spot for Dunder Mifflin paper products during...
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Ads Create Optical Illusions to Highlight Hospital's Cramped Conditions
Here’s a creative way to highlight an issue as mundane as cramped working conditions. Instead of using computer-generated special effects, agency Dare creates optical illusions through custom set...
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Gucci Wins Battle of Dresses at the Oscars, Thanks to Jennifer Garner
The battle of the Oscar dresses appears to have gone to Gucci, at least when it comes to getting people talking on social media. Amy Adams and her Oscar de la Renta dress took an early lead in the...
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The Courage to Advertise Without Female Stereotypes
Quick: picture a “mom.” Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the...
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John Jameson Saves His Whiskey Again, This Time From a Runaway Train
Which way to the bar car? John Jameson returns in another fun, rollicking tall tale from TBWA\Chiat\Day, this time rescuing comely lasses and barrels of his namesake Irish whiskey from a speeding...
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Ad of the Day: Velveeta
In a classic print campaign for the Citibank AAdvantage credit card nearly 20 years ago, Kirshenbaum Bond & Partners raised the question of what motivates men to buy presents for women—suggesting...
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