Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 11734

Why the Weight-Loss Industry Is Starting to Use More Male Celebs as Spokespeople

$
0
0
Diets: They're not just for gals anymore! And by the way, it's not a diet. It's a lifestyle. There are major changes afoot in the weight-loss industry, with many marketers focusing on health and wellness, rather than calories, scales, inches and tape measures. And two powerful brands, Atkins and Weight Watchers, have recently taken the...

Viewing all articles
Browse latest Browse all 11734

Trending Articles