Facebook Harmonized With Global Music Rights, HFA/Rumblefish, Kobalt Music...
Music continued to fill the air in Menlo Park, Calif., as Facebook announced three new partnerships with music publishers, coming on the heels of its deal with Sony/ATV earlier this week and its pact...
View ArticleVIDEO: 5 Internet of Things Devices That Grabbed OMD’s Attention at CES
Looking for a cuddly robot? Or maybe you're interested in a pair of shoes that can detect when you've fallen and call for help? Good news--CES has a startup for you. Eureka Park, the area of the...
View ArticleOn Facebook’s Nuclear Bomb
On Thursday night, Mark Zuckerberg dropped the digital equivalent of a nuclear bomb on the media industry. In a post, Facebook's CEO said that its 2 billion users will "see less public content like...
View ArticleVIDEO: HQ Trivia Host Scott ‘Quiz Daddy’ Rogowsky Talks About His First CES
Instead of taking off this week from his usual duties as host of the popular app-based trivia game HQ Trivia, Scott Rogowsky went live from Las Vegas, where he spent time on the showroom floor of the...
View ArticleIAB Tech Lab Is Rolling Out Industrywide Guidelines for Labeling Ad-Tech Reports
The IAB wants to help clarify all of the nitty-gritty ad-tech terms. The IAB Tech Lab is rolling out a set of terms as a way of unifying the data nomenclature used across the industry when reporting...
View ArticleHere’s Why TLC Is Reviving Trading Spaces a Decade After It Went Off the Air
TV revivals aren't just restricted to scripted series like The X-Files and Will & Grace. TLC is bringing back one of its most popular shows ever, Trading Spaces, a decade after the series, which...
View ArticleYouTube’s Logan Paul Projects Are On Hold ‘Indefinitely,’ But Execs Aren’t...
YouTube executives further explained their decision to distance themselves--but not cut ties with--one of its biggest stars, Logan Paul, following the widespread criticism after he uploaded a...
View ArticleHulu Snaps Up Streaming Rights to ER—As Well As George Clooney’s Next TV...
Hulu continued its dual approach of bulking up both its original and acquired series slates by announcing two big coups today: The company has landed exclusive streaming rights to the hit medical...
View ArticleThe Handmaid’s Tale Will Avoid the Season 2 Slumps Of Other Freshman Hits By...
When a show is as big as of a commercial and critical hit out of the gate as The Handmaid's Tale was last year--the Emmy- and Golden Globe-winning drama was also one of Hulu's most-viewed shows in...
View ArticleStreaming Service Crackle Will Rebrand As Sony Crackle This Spring
Sony's free, ad-supported streaming service Crackle will rebrand as Sony Crackle this spring, the outlet announced at the Television Critics Association's winter press tour. The new name will allow...
View ArticleAdweek’s Arc Awards: Recognizing the Best Brand Storytelling of 2017
January is an interesting month for storytelling. At the outset you have the recently concluded Consumer Electronics Show in Las Vegas. This annual behemoth of a conference has traditionally focused on...
View ArticleInfographic: How Consumers Perceive and Respond to LGBTQ-Themed Ads
There's a fine line between authentic representation and exploiting a minority group, and many brands steer away from that space entirely. Others fear they'll lose customers by getting into "political...
View ArticleWhy Eliminating Net Neutrality Is Bad for Women
The FCC's recent vote to eliminate net neutrality stands to impact some of the country's most enterprising innovators. It's a shortsighted action likely to result in unintended consequences for many...
View ArticleAs Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Sound is a powerful tool that can trigger specific memories or emotions. It's a staple for marketers who have used jingles (think, "I'm a Toys R Us Kid") to connect emotionally with consumers, whether...
View ArticleWhere Is the Line Between Creepy and Creative in Advertising?
In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last...
View ArticleGirls Trip’s Tiffany Haddish Will Star in Groupon’s Super Bowl Commercial
Last summer, while promoting Girls Trip, comedian Tiffany Haddish appeared on Jimmy Kimmel Live. She told a delightful story about taking Jada Pinkett Smith and Will Smith on a Cajun swamp tour with a...
View ArticleInfluencer Marketing in 2018: Becoming an Efficient Marketplace
Influencer marketing has expanded exponentially over the past two years. We've seen the industry go from a rising marketing tactic to an essential part of most marketing budgets. Brands and marketers...
View ArticleSNL’s My Drunk Boyfriend Is the Sloppy A.I. You Never Knew You Needed
If you thought Sophia the Robot was creepy, check out Saturday Night Live's My Drunk Boyfriend--a life-size doll whose artificial intelligence has mastered the art of having no intelligence at all. The...
View ArticleTired of H&M’s Gendered Kids’ Clothes, These Moms Made the Ads They Wanted to...
We like it when people get sick of waiting for change to happen, because then, they often make the change themselves. This is the case for Torny Hesle and Ingrid Lea, a pair of Norwegian mothers who...
View ArticleWhy the Weight-Loss Industry Is Starting to Use More Male Celebs as Spokespeople
Diets: They're not just for gals anymore! And by the way, it's not a diet. It's a lifestyle. There are major changes afoot in the weight-loss industry, with many marketers focusing on health and...
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