Life Is Good, the Apparel Brand, Built a Machine Powered by Happy Thoughts

Apparel brand Life Is Good pours on the power of positive thinking in an unusual stunt that harnesses happy thoughts--well, brainwave patterns, actually--to turn on a tap and fill a glass of water. Hey, people. Advertising might not be rocket science. But sometimes, it's neuroscience. Or something. Anyway, the brand, renowned for its T-shirts emblazoned...