Meet the Woman Behind Some of the Most Recognizable Brand Typefaces
While art and writing go hand in hand, they're typically thought of separately in the advertising industry. Agencies have copywriters, and they have designers; those roles rarely cross. But that's not...
View ArticleThis Agency Puts Storytelling First to Connect Brands and Consumers in a...
When Day One opened its doors in March 2014, its main mission was to "stop the world in its tracks with stories that connect," according to agency CEO Josh Rosenberg. That's happening more and more on...
View ArticleHow WWE Raw Turned the Brand Into a Global Entertainment Company
For Dwayne "The Rock" Johnson and John Cena, becoming a cultural icon began on WWE Monday Night Raw. It's the longest-running weekly episodic program in TV history, and will celebrate its 25th...
View ArticleHow Sweet’N Low Taught Americans to Say No to Sugar
Louis Armstrong had two great loves in life--music, of course, and eating. The legendary trumpet player "ate just like a dog," he once said. Armstrong adored soul food and Chinese food, scarfing down...
View ArticleBlackBerry Introduces ‘Jarvis,’ a New Security Platform for Connected Cars
At the North American International Auto Show on Monday, BlackBerry CEO John Chen unveiled "Jarvis," a new security platform for connected and autonomous cars. The software scans the cars' inputs and...
View ArticleThe Secret to Retail Tech Success Isn’t the Tech. It’s the Planning and Training
Kicking off the tech industry calendar, the Consumer Electronics Show is a prime opportunity for innovators to make their mark on often-crowded marketplaces, or to introduce their goods to valuable new...
View ArticleVoice Reigned at CES 2018, but Diversity Was Still Elusive
Every year, the Consumer Electronic Show sets the agenda for the biggest trends and gadgets. Thousands of marketers descend into the desert to discuss the tech that consumers will soon get their hands...
View ArticleYouTube Is Finally Addressing Brand Safety Fears With These 3 Changes
After nearly a year of complaints from advertisers concerned about their ads appearing alongside questionable content and a slew of its biggest influencers going rogue on the platform, YouTube is...
View ArticleKevin Durant’s Thirty Five Media Will Work With Athletes on YouTube Content
Creative development and media company Thirty Five Media, owned by National Basketball Association superstar Kevin Durant and his business partner, Rich Kleinman, announced that it will work with...
View Article9 Ways Networks and Streaming Rivals Are Fighting Back Against Netflix This Year
The Television Critics Association's winter press tour comes to a close today, capping 14 days in which approximately 40 broadcast, cable and streaming outlets presented their early-2018 shows to...
View ArticleFCB/Six Turned the Pride Flag Into a Data Slider to Help LGBTQ People Travel...
Global travel can be a complex undertaking for anyone, but it's especially challenging for members of the LGBTQ community. Many destinations welcome them with open arms and offer ample social and legal...
View ArticleOld Spice’s ‘Sweat Mop Boys’ Are Here to Deodorize College Basketball
Branded integrations at sporting events are usually forgettable affairs, with the sponsors seeming interchangeable and often unrelated to whatever they're slapping their name on. But it would be hard...
View ArticleLife Is Good, the Apparel Brand, Built a Machine Powered by Happy Thoughts
Apparel brand Life Is Good pours on the power of positive thinking in an unusual stunt that harnesses happy thoughts--well, brainwave patterns, actually--to turn on a tap and fill a glass of water....
View ArticleThese Adidas Sneakers Double as a One-Year Pass to Berlin’s Mass Transit
To get a whole bunch of people to change their habits and do the right thing, it helps to make the right thing sexy ... or at least provide a sexy incentive. That's the logic behind Adidas'...
View ArticleLexus Is Returning to the Super Bowl, This Time With a Marvel Spin
Toyota-owned luxury carmaker Lexus will return to the Super Bowl on Feb. 4, a company representative confirmed to Adweek. The spot will be tied to the release of Marvel Studios' new superhero movie,...
View ArticleNBC Will Air Winter Olympics Live in All Time Zones; Katie Couric Will...
With the Winter Olympics just three weeks away, NBC has made a surprise-yet-familiar pick--Katie Couric--to co-host the opening ceremony in the wake of Matt Lauer's departure from the network. The...
View ArticleNielsen Social Content Ratings, Week of Jan. 8: NFL Playoffs, College Title...
Football, of both the professional and amateur variety, dominated the Nielsen Social Content Ratings for the week of Jan. 8. This past weekend's four National Football League playoff games accounted...
View ArticlePornhub Says Traffic Went Limp During Missile Scare, Then Surged With Relief
Here's one light-hearted insight from Hawaii's rather traumatizing incoming-missile scare this past weekend: It made people stop watching porn. Briefly. And then they really wanted to watch porn....
View ArticleHow Fox Is Using the Post-NFC Championship Slot, Its Most Valuable Real...
As broadcast networks roll out new series each season, some of them rely on tried-and-true launching pads on their schedule, usually following their biggest shows. CBS uses the post-Big Bang Theory...
View ArticleBill Hader Stars in Pringles’ Very First Super Bowl Ad
Pringles has released a short teaser to its first Big Game ad, revealing Trainwreck actor Bill Hader as the star. He'll be showcasing "flavor stacking" in the Super Bowl LII 30-second spot on Feb. 4....
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