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Neglecting Minorities in Marketing Efforts Is a Major Branding Blunder, Says New Study

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Black Americans are collectively expected to spend $1.4 trillion by 2020, according to Nielsen's latest estimates, yet advertisers are still not marketing to diverse audiences. Bold Culture, the data-driven, multicultural communications agency that creative shop StreamLined recently launched is setting out to change that. The first in a series of white papers, Bold Culture's "The...

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