Why Brands in These 3 Categories Need to Prepare for the Voice Era
Amazon, Google, Microsoft and Facebook are investing in AI-enhanced devices that provide answers when we ask questions. We're at the beginning of a big year for voice-based marketing as these companies...
View ArticleThe 3 Trends That Will Take Mobile Ad Creativity Into a New Era
When data-driven analysts prognosticate about industries like mobile advertising, they tend to be very ... well, data-driven. They look at increases in ad spend in certain areas, movements from big...
View ArticleNeglecting Minorities in Marketing Efforts Is a Major Branding Blunder, Says...
Black Americans are collectively expected to spend $1.4 trillion by 2020, according to Nielsen's latest estimates, yet advertisers are still not marketing to diverse audiences. Bold Culture, the...
View ArticleWhy LinkedIn Integrated Its Sales Navigator With Its Campaign Manager
LinkedIn announced in October that its Sales Navigator tool would integrate with Campaign Manager to help marketers improve targeting--a move that monetizes its mountain of business data for both sales...
View ArticleAgencies Don’t Expect to Spend More on Snapchat With New Content-Sharing Tools
Snapchat may be trying to revamp its app to entice new users, but advertisers aren't buying it. On Tuesday, Snapchat said it planned to add a button called Stories Everywhere that will allow users to...
View ArticleEmerson Fittipaldi and a Mystery Celeb Will Star in Kia’s Super Bowl :60 for...
Kia will use a 60-second spot on Super Bowl LII--starring racing legend Emerson Fittipaldi and a second mystery celebrity--to advertising the Stinger, its forthcoming sports sedan. This is the Korean...
View ArticleFebreze Introduces a Man Whose ‘Bleep’ Doesn’t Smell for the Brand’s Second...
Febreze is back in the Super Bowl with another bathroom-themed spot created by Grey New York. Last year, the brand's first year in the Super Bowl, Febreze focused on how football fans could avoid a...
View ArticleThe True Origins of Branded Content Are Much Stupider Than You Thought
You might think branded content is a relatively newfangled marketing ploy. But one production company wants you to know it's actually been around for a while--actually, since the days of Michelangelo's...
View ArticleLexus Drops Super Bowl Spot for LS 500 Featuring Marvel’s Black Panther
Toyota-owned Lexus dropped an extended version of its action-packed Super Bowl LII ad, "Long Live the King," today, showcasing both the 2018 Lexus LS 500 and the upcoming Marvel Studios superhero film,...
View ArticleAmazon Pulls Pro-Slavery Kids’ Clothing From Website Following Social Media...
Following a wave of criticism from shoppers, social media users and anti-slavery organizations, Amazon pulled various products with the slogan "Slavery Gets Shit Done" off its website. The offending...
View ArticleDazzling Sights, Sounds and Star Power Propel Adidas Originals’ Latest Brand...
Adidas Originals boldly celebrates the creative spirit and its ability to break through demoralizing cycles of complacency in a dazzling new brand video. Developed by Johannes Leonardo, the 90-second...
View ArticleInstagram: Here’s How to Add a GIF to a Story Post
Instagram recently introduced the ability for users to add GIFs to their Stories posts, in the same way that they would add normal stickers. Powered by Giphy, this feature allows users to browse...
View ArticleGroupon Releases Full Super Bowl Ad Featuring Tiffany Haddish
Groupon released its full 30-second Super Bowl LII ad featuring Girls Trip actor and comedian Tiffany Haddish from the brand's agency of record, O'Keefe Reinhard & Paul. In the spot, Haddish walks...
View ArticleAs Super Bowl LII Approaches, Twitter Reflects on the NFL Season
Loved, hated, respected, but definitely not ignored: New England Patriots quarterback Tom Brady was the most mentioned National Football League player during the 2017 season, at more than 3 million...
View ArticleThe Lesson of Facebook’s Hammer Drop? Build a Community, Not an Audience
Last week, Mark Zuckerberg announced a massive shift in what Facebook's 2 billion users will see on their news feeds: fewer posts from businesses and media companies, and more from friends and family....
View ArticleVolvo Shows the Nightmare of Consumerism and Says Maybe You Shouldn’t Buy...
Against the backdrop of the world's looming environmental disaster, as well as the advent of self-driving cars, Volvo has unleashed a bleak yet grand new global commercial in which it sees a future...
View ArticleNissan Hired Surprising Instructors to Support Saudi Arabia’s First Wave of...
On Sept. 26, Saudi Arabia officially lifted its ban on female drivers. Set to take effect in June, it's a historic ruling that underscores the crown prince's commitment to reinvigorate the country's...
View ArticleElton John Used VR in a Surprising Way to Announce His Retirement From Touring
Elton John announced Wednesday that after his upcoming 300-date, three-year worldwide tour, he's taking a final bow, retiring from touring. A cryptic invite for a "special event" hosted by the artist...
View ArticleNFL’s Regular Season Ad Revenue Fell 1.2%, as Makegoods Overtook Unit Rate...
It didn't happen until the final month of the regular season, but the 10 percent drop in NFL ratings this year finally dented the bottom line when it came to football-related ad revenue, according to...
View ArticleVince McMahon Wants to Reimagine Pro Football With the New XFL
WWE chairman and CEO Vince McMahon is stunning the sports media world by giving professional football a second try. Less than a week after making an appearance on the 25th anniversary broadcast of WWE...
View Article
