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NFL’s Regular Season Ad Revenue Fell 1.2%, as Makegoods Overtook Unit Rate Increases

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It didn't happen until the final month of the regular season, but the 10 percent drop in NFL ratings this year finally dented the bottom line when it came to football-related ad revenue, according to new data from Standard Media Index. In-game NFL advertising revenue during the regular season declined 1.2 percent this year, to...

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