For the athletes involved, the two major sports events occurring over the next few weeks--Super Bowl LII and the 2018 Winter Olympics--represent the culmination of years of training, laser-focus and pushing oneself to the limit, all in pursuit of breaking records and coming out on top. The same goes for the NBC Sports ad sales...
NBC Sports Is About to Make $1.4 Billion in 22 Days Thanks to the Super Bowl and Winter Olympics
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