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How to Turn a Super Bowl Ad Into a Campaign for the Mobile Era

With Super Bowl LII fast approaching, there's no doubt that creatives have been putting their heads together to come up with what they hope will be the year's most talked-about Super Bowl commercial....

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First Female Celebrity Colonel Sanders, Reba McEntire, Sings a Honky-Tonk...

KFC has a new celebrity wearing Colonel Sanders' signature white suit and goatee--Reba McEntire, who stars in a new 60-second spot promoting the fried-chicken chain's new Smoky Mountain BBQ flavor. A...

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Amazon’s First Ad for the Echo Spot Is About Togetherness, Not Shopping

Ah, Alexa. The voice assistant that, like Amazon, wants to be your everything. But "everything" isn't really a position. With Apple's Siri going (Rock!) hard on facilitating your sassy lifestyle, and...

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McDonald’s Taps New Leaders to Oversee Brand Content and Cultural Engagement

McDonald's USA has appointed two new leaders to its marketing team. Kenny Mitchell joins as the fast food conglomerate's vice president of brand content and Lizette Williams comes aboard in the...

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The Martin Agency Promotes Karen Costello to CCO in the Wake of Joe...

The Martin Agency of Richmond, Va., has promoted executive creative director Karen Costello to chief creative officer, a role left unfilled since her predecessor Joe Alexander departed last December...

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Nielsen Social Content Ratings Will Now Include Instagram

In January 2016, Nielsen added data from Facebook to its already existing Nielsen TV Twitter Ratings, rechristening the offering Nielsen Social Content Ratings. Nick Grudin (now vice president of media...

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Apple Gets Its Animojis to Sing Nominated Songs in Amusing Ads for the Grammys

Animojis are one of the more buzzed-about features of iPhone X. The phone's TrueDepth camera analyzes your facial expressions and mirrors them in a dozen different Animojis, creating little animations...

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Why You Should Be Prepared for Facebook Ad Prices to Rise

Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent...

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Another Campaign Wants You to Adopt a Dog After Listening to Its Playlist

Dieste's got your new Jam! We're referring to the computer-generated star of the agency's unconventional push for nonprofit Dallas Pets Alive. He's not the typically cute, cuddly canine we've come to...

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Facebook Launched a Gaming Creator Pilot Program

Facebook officially launched its Gaming Creator Pilot Program, aimed at helping video game content creators build their audience on the social network. In a Facebook Games blog post, Leo Olebe, global...

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Apple’s Beats to Bring More Work In-House as Lead Agency Anomaly Takes ‘a...

Beats Electronics, the brand formerly known as Beats by Dre that was acquired by Apple in 2014 for $3 billion, is making more big changes to its ever-fluid global ad agency roster. According to...

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Amazon Imagines What Would Happen If Alexa Lost Her Voice in 30-Second Super...

Amazon will be in the Big Game. The tech giant has released a 30-second teaser for its Super Bowl spot, which will be 90 seconds and run during the fourth quarter. The teaser imagines what would happen...

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Sonos Closes Its Flagship Store in New York to Support Net Neutrality

Sonos, the consumer electronics company most well-known for its smart speakers, is closing its flagship New York store today with an accompanying message about the importance of net neutrality. The...

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NBC Sports Is About to Make $1.4 Billion in 22 Days Thanks to the Super Bowl...

For the athletes involved, the two major sports events occurring over the next few weeks--Super Bowl LII and the 2018 Winter Olympics--represent the culmination of years of training, laser-focus and...

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Personalization Is a Priority for Retailers, but Can Online Vendors Deliver?

Call it the Nordstrom versus Amazon problem. Stores like Nordstrom excel at "white-glove service." Its staff may recognize your face and even greet you by name as they direct you throughout the store....

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How Squarespace Created a Killer Super Bowl Spot That Scored an Emmy

John Malkovich is on an important phone call and he's extremely angry. He wants to launch his fashion career with a website, JohnMalkovich.com, but someone else owns the domain. That's how...

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Editor’s Letter: The Real Big Game for Marketers Is Engaging With Consumers...

Enveloping this month's Digital Transformation Playbook, which is focused on the burgeoning trend of personalization as an important marketing avenue, is Adweek's annual Super Bowl issue. It's an...

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Infographic: How Much Privacy People Will Give Up for Personalized Experiences

Consumers around the world get frustrated when brands fail to deliver relevant, tailored experiences, something they are increasingly demanding. They're also concerned about giving companies too much...

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Q&A: With the Press Under Fire, Lester Holt Combats ‘Low Blows From High Places’

As news anchor for NBC Nightly News and Dateline NBC, Lester Holt is a man on the move. Last week, he reported from inside North Korea (later criticized for the government orchestrated coverage). The...

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Old Spice Ran a Baffling Ad, Entirely in French, on the Grammys. This...

If you were watching the Grammy Awards a few minutes ago, you saw an Old Spice ad that was very weird indeed, even for the notoriously quirky Procter & Gamble brand. The 60-second spot was entirely...

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