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Editor’s Letter: The Real Big Game for Marketers Is Engaging With Consumers Individually

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Enveloping this month's Digital Transformation Playbook, which is focused on the burgeoning trend of personalization as an important marketing avenue, is Adweek's annual Super Bowl issue. It's an interesting pairing and underscores a shift in the brand-marketing ecosystem--from the power of many, to the power of one. The Super Bowl remains one of a handful...

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