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360i’s Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017

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"Let me start out by saying that here, creative is an adjective," says 360i chief marketing officer Abbey Klaassen when describing her agency's approach to media in 2017. "It's not a noun, like, 'that's the creative.' We are all creative." Before war rooms, viral tweets and voice specialties, when the phrase "social media" was still...

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