The NBA Is Letting Its Stars Shine on and off the Court, Making the League’s...
From LeBron James to Kevin Durant and Russell Westbrook to Stephen Curry, the level of play and talent that exists in today's National Basketball Association makes the product as captivating as it's...
View ArticleHow MediaCom Rebounded From Losing a $2 Billion Account to Score Its Best...
On a Friday in June 2016, MediaCom CEO Stephen Allan got the call no agency leader ever wants: The shop had unexpectedly lost the global business of Volkswagen, a client since 1996 that was one of its...
View ArticleMullenLowe Mediahub Went From Underdog to Industry Heavyweight in 2017
Whether by choice or by fate, IPG's MullenLowe Mediahub has long played second fiddle to larger, more recognizable networks. But the little agency that could has spent years building its capabilities...
View Article360i’s Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017
"Let me start out by saying that here, creative is an adjective," says 360i chief marketing officer Abbey Klaassen when describing her agency's approach to media in 2017. "It's not a noun, like,...
View ArticleHow Brands Can Take Advantage of Instagram Stories
Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily users. Instagram Stories offer social marketers a great...
View ArticleNBC Olympics Weekend Ratings Declined From 2014
Saturday and Sunday were the two lowest-rated days for NBC's Pyeongchang Olympics coverage to date. Sunday's prime-time coverage of the 2018 Winter Games posted a Total Audience Delivery of 18.2...
View ArticleHow These 4 Brands Are Using Their Apps to Personalize Customer Experience
In mobile Darwinism, every app fights for a consumer's undivided attention and home screen, but the reality is they tend to stick with their go-to apps. And in fact, social media platforms like...
View ArticleMarketers Need Structured Innovation to Achieve Real Progress
Innovation is a powerful force for business success, but big companies can sometimes be too slow to adapt. Corporate red tape, endless rounds of approvals and a general fear of failure foster cultures...
View ArticleComedian J.B. Smoove Explains What Goes Into Being the Face of Bic Men’s Razors
When indie creative shop Jomo won the Bic Flex 5 men's razors assignment in August, its leaders knew they had to find a unique voice that would showcase the product's quality and value while setting...
View ArticleHypergiant Aims to Be Artificial Intelligence Concierge to Fortune 500
Move over, Sam Malone: Flanagan, the AI mixologist is here to serve up cocktails. Artificial intelligence-solutions company Hypergiant helped develop a new AI bartender/mixologist program for TGI...
View ArticleWhat KFC’s Chicken Delivery Fiasco in the U.K. Will Mean for the Brand
KFC found itself in a precarious situation over the weekend when, somehow, its U.K. stores ran out of chicken. Seriously, most of its 900 locations had to temporarily shut down because there was no...
View ArticleAgency 180LA Launches an Officewide ‘Workplace Conduct’ Investigation
A spokesperson for the Omnicom-owned agency network 180 confirmed today that the company recently launched an internal investigation into employee behavior at its Los Angeles office. "180 is conducting...
View ArticleThis Digital Ad Format Guru Lives and Breathes Outside the Box
Sport-bike racer, six-patent holder, biometric lab creator--these are just a few of Walter Geer's self-earned epithets. But his actual title is vp and creative director at Verve Mobile, where he...
View ArticleMedia Shops Face an Identity Crisis as Clients Move More Work In-house
The next round of big-budget media reviews has begun, and beneath it lies an existential threat to the established agency business model. Last summer's rumored wave is now a real-world tsunami...
View ArticleInfographic: What Marketers Look for in an Agency
Just like any relationship, marketers and agencies need to cultivate and maintain their union--and not just during the honeymoon phase. New research from Provoke Insights shows that while cost is the...
View ArticleBlackBerry Refuses to Give Up
On Oct. 20, 2011, Secretary of State Hillary Clinton was aboard a C-17 Globemaster military plane bound for Libya. While waiting for takeoff, Clinton--wearing a pair of dark sunglasses--began pecking...
View ArticleThis Agency Thinks Advertisers Should Put Their Money Where Their Ears Are
Every podcast fanatic's favorite host probably reads an ad for Sleep Number, MVMT Watches or Harry's at least once per episode--and that's because of Ad Results Media, which claims to be the world's...
View ArticleMobile Is Changing How Fans Are Watching Sports. Here’s How Verizon Is...
Live sports has been the bedrock of linear television in the digital era. As everything else in entertainment has been disrupted and disintermediated, broadcast and cable networks have paid dearly to...
View ArticleWhy the GDPR Is Actually a Good Thing for Brands
In less than four months, the European Union data regulator will begin enforcing the EU General Data Protection Regulation (GDPR) to strengthen the security and protection of EU residents' personal...
View ArticleAfter One Year, Lara Cohen Returns to Twitter
One year ago Thursday, Twitter head of entertainment talent and lifestyle partnerships Lara Cohen announced that she was leaving the social network. Starting next Monday, she's back, in a new role. In...
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