Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 10021

Infographic: What Marketers Look for in an Agency

0
0
Just like any relationship, marketers and agencies need to cultivate and maintain their union--and not just during the honeymoon phase. New research from Provoke Insights shows that while cost is the biggest factor driving account reviews, several potential problems can result in agency-marketer relationships being on the rocks, including agency responsiveness and access to research....

Viewing all articles
Browse latest Browse all 10021

Latest Images

Trending Articles





Latest Images