Is the ‘Voice Agency of Record’ Movement a Legitimate Trend or Just PR Spin?

"[I]n the next two years, an amazing thing is going to happen: Your brand will speak its first words," said Will Wiseman, U.S. president of strategy and planning at Omnicom's PhD Worldwide. Wiseman means this quite literally as brands of all sizes race to incorporate increasingly popular smart speaker technologies into their marketing plans. The...