Condé Nast Is Launching a Digital Brand Network in the Hopes of Attracting a...
Cond? Nast wants advertisers to be aware of its impressive, diverse portfolio of digital and social brands that cater to the coveted millennial and Gen Z audiences. These brands include The Hive, AD...
View ArticleFinancial Services and Net Neutrality Are Red-Hot Topics on LinkedIn
The fourth edition of the LinkedIn Content Insights Quarterly uses LinkedIn data to examine what kinds of content members are engaging with on the platform, including the kinds of articles a particular...
View ArticleIs the ‘Voice Agency of Record’ Movement a Legitimate Trend or Just PR Spin?
"[I]n the next two years, an amazing thing is going to happen: Your brand will speak its first words," said Will Wiseman, U.S. president of strategy and planning at Omnicom's PhD Worldwide. Wiseman...
View ArticleA Major Bank and 3 Car Rental Companies Cut Ties With the NRA
In the aftermath of last week's mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., dozens of groups and organizations have stood up against the National Rifle Association, calling...
View ArticleBusinesses Can Now Respond to Twitter DMs 5 Times Within 24 Hours
Twitter announced a new feature aimed at ensuring that businesses can respond to direct messages during periods of high volume. Developer advocate Jon Cipriano introduced adaptive rate limits in a blog...
View ArticleMobile Shopping Is on the Rise, But Remains Split Between the Mobile Web and...
Mobile's influence on shopping behavior has been on the rise since the advent of the smartphone, but recent data indicates consumers are becoming more comfortable finalizing transactions on their...
View ArticleHotels.com’s Captain Obvious Is Campaigning to Guest Host HQ Trivia
Captain Obvious is ready for his close-up. One question at a time, though. Hotels.com and agency CP+B's latest fun digital stunt for the brand's goofy character features Captain Obvious gunning to...
View ArticleKyogre, Groudon Returned to Pokemon Go for Its Legendary Week Event
Niantic launched a Legendary Week event in Pokemon Go, allowing players to battle and capture three Legendary Pokemon in Raid Battles from now until March 5. The event will give players the chance to...
View ArticleKFC Responds to U.K. Chicken Shortage Scandal With a Timely ‘FCK, We’re Sorry’
KFC went through a highly publicized, somewhat bizarre crisis in the U.K. this week: The fast food joint known for its fried chicken ran out of chicken. Now, KFC is apologizing with a creative stunt:...
View ArticleThis Search Consultancy Is Helping Innovators Like Microsoft Stay Ahead of...
You may wonder, how is it that innovative brands like Microsoft, Netflix, HBO and GE stay ahead of the competition? A lot surely goes into answering that question, but search consultancy VentureFuel...
View ArticleHow Samsung, NBC and More Are Bringing the Olympics to Life in Virtual Reality
While virtual reality is still fairly new in terms of overall adoption--with just a few million people buying headsets in 2017--several companies in both the hardware and content sectors have made 2018...
View ArticleComcast Spliced Footage of Jessie Diggins’ Historic Gold Medal Win Into Its...
Jessie Diggins made history in Pyeongchang earlier this week when she, along with team sprint freestyle partner Kikkan Randall, won the first Olympic gold medal for the U.S. in cross-country skiing....
View ArticleNew Agency Consultancy Promises to Feature Real Moms in Ads
Mom is non-threatening. She wears a cardigan, she's rarely seen outside the home and she adores her family. She's not a unique individual with her own will and wishes at all--just a prim, proper,...
View ArticleFormer Olympians to Air Regional PSA During Closing Ceremonies Urging...
Milk Life, a campaign from the MilkPEP board (which is funded by U.S. milk companies), made its Olympic debut in the 2016 Summer Olympics in Rio. Ahead of the PyeongChang 2018 Olympic Winter Games, the...
View ArticleSamsung Galaxy S9 Revealed: AR Emojis, Better Bixby and a $720 Price Tag
BARCELONA--At last spring's Samsung Galaxy S8 event in New York, Samsung unveiled its latest smartphone along with a new campaign for its "Do What You Can't" theme. The idea behind the tagline was that...
View ArticleInfographic: How Brands Struggle Internally to Adapt to Digital
As digital disruption continues to create both challenges and new opportunities, brands are making changes to their legacy operating models, technologies and processes, according to Accenture's...
View ArticleEditor’s Letter: Customer Service Is More Important Than Ever for Brands
We've all been there, both in-store or online, where the retail experience is so poor that you either end your relationship with the brand instantly or hold your nose each time you pay a visit. In my...
View Article5 Steps for Digitally Transforming Your Marketing to Be More Responsive to...
If you really want to get closer to your customers, you need to rethink nearly everything you're doing. Here's how to start. Lose the org chart Transforming your organization to be more agile and...
View ArticleCan Edgy FX Thrive at Family-Friendly Disney?
As much as FX Networks and FX Productions CEO John Landgraf welcomes the return of American Crime Story and Atlanta to FX this winter, he still wishes the network could have had them back on the air...
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