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New Agency Consultancy Promises to Feature Real Moms in Ads

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Mom is non-threatening. She wears a cardigan, she's rarely seen outside the home and she adores her family. She's not a unique individual with her own will and wishes at all--just a prim, proper, wholesome mother. We've all seen that narrative portrayed in 1950s-era consumer products ads from the likes of Tide, Coca-Cola and, of...

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